Skip to Content

Communications and Public Affairs


Profiles & Settings

With planning and goals on deck, now the management work begins. Here's how to get your account set up in alignment with university guidelines.

There are a lot of considerations that need to be thought through as you prepare to launch or re-tool an existing account. What are you going to call it? Who is the account contact? What's the bio going to include? Think about these questions and the following pointers to help you set up social accounts that can transition easily from administrator to administrator.

The Office of Communications and Public Affairs has developed guidelines for all university-affiliated social media accounts. Review the guidelines and policies before creating or working in any university-based account. Remember that unit accounts must be created by an employee or representative who has been given authorization by the department head or supervisor appointed by the department head. Students may not be named as administrators.

List Thumbnail

No Personal Email Accounts

Never use a personal email address or phone number to set up a university-affiliated account. Contact University Technology Services to create a branded, university email account such as social@sc.edu instead.

 

Getting Started

 

Complete Your Profile

As you build your profile, don't leave key parts of it blank. Complete your profile with an appropriate amount of information that's accurate and spellchecked. Here's what you need to include in your profile for the major social media platforms:

  • Twitter: header image, profile photo, bio, background color/image and link/hashtag color 

  • Facebook: cover photo, profile photo, bio/about section that accurately represents your unit
  • Instagram: profile photo and bio