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Communications and Public Affairs


Home Page

Your home page is your hub — a one-of-a-kind page where you should strive to make a great first impression. Your home page should convey personality and unique value position while guiding visitors to more detailed information.

  • You only have one chance to make a first impression. Your home page is the best opportunity to engage your audience(s) so that they want to learn more about who you are and what you can do for them. It's your chance to “sell” yourself to your users.

    A great home page contains both strong visual elements and powerful, engaging language. The images and language should work together and complement one another to tell your story.

    When composing your home page copy, you will be focusing on four editable regions of your page:

  • Home Page Example

 

Intro Paragraph

Your intro paragraph is presented in a large font size at the top of your page, so it’s likely the first thing your users will read. Make it informative, but don't forget it also serves as your “hook.” Use engaging language that will entice your audience to learn more. Use “you” language when possible — instead of talking about “we” and “us” — to keep you page focused on your audience.

green check

Do This

Have you dreamed of exploring the lush, green hills of Ireland? To immerse yourself in the Japanese language and culture? To take a selfie with a camel? The entire world is your classroom, so what’s stopping you?

red x

Not That

The Study Abroad Office advises and supports students and faculty and staff members participating in international education programs around the world.

 

 

Body Copy

Body copy is a chance to go into more detail, but don’t bog down your page with too much information. Provide a brief summary of the information your audience is most likely looking for.  

One of the easiest ways to spotlight the main ideas on your site is to use your left navigation as your guide. Consider writing one or two sentences about each of your navigation items, offering context for what you address in each section. You can even use inline links to point viewers to key sections of your site.

Example: setting the context for the navigation item “Steps to Study Abroad”

It’s never too early to start planning! Complete just a few simple steps that will help you research program types, locations and financial aid options. You can also learn from other Gamecocks who have gone abroad in the past.

Be sure to close your page by encouraging some kind of transaction — reinforce the ease of contacting your team or inspire your audience to take the next step in the process that you’ve laid out for them on your site.

Examples:

Schedule an appointment with our office staff today. We’re happy to answer any questions you have before filling out your application.

Experience HRSM for yourself. It’s unlike anything else.

 

 

Callout Column

As you compile information for your home page, think about interesting statistics, time-sensitive information or exciting stories that can appear as callout content. By using callouts effectively, you can spotlight interesting or important information and add visual interest to your page.

We recommend a limit of three callouts per page. Be sure the length of your callout column does not exceed the length of your page content.