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Communications and Public Affairs


Trademarks & Licensing

The University of South Carolina established a trademark and licensing program in 1983 to monitor usage of university logos and other trademarked property.

The Office of Trademarks and Licensing works to ensure proper use of the trademarks, service marks, logos and insignias that have come to be associated with the University of South Carolina.

South Carolina Trademarks

The university's trademarked logos include Block C with Gamecock, Gamecock logo without the Block C, Interlocking USC, Interlocking SC (baseball/softball), Cocky (mascot), University Academic Marks (institutional logo with words University of South Carolina), Emblem and the University Seal. USC's trademarks include the words University of South Carolina, Gamecocks, Gamecock, South Carolina Gamecocks, Carolina, Carolina Gamecocks, Fighting Gamecocks, Lady Gamecocks, Cocks, Cock n Fire, It's The Garnet Way, The Garnet Army, Williams-Brice Stadium and USC. 

Acquiring Rights

Granting logo and property usage rights generates income to support and enhance the scholastic missions of the University of South Carolina. Requiring acquisition also protects the university's reputation, good name and image by permitting only appropriate uses and assuring that only quality products bear the university's name, initials or marks.

Permission to use the University of South Carolina's athletic and spirit symbols must be approved through the university's Office of Trademarks and Licensing. Private vendors wishing to use logos on salable merchandise must contact Collegiate Licensing for rights and terms of use.