University of South Carolina


Sport and Entertainment Management: What to Expect

The University of South Carolina is a leader in Sport and Entertainment Management and was the first major University to create a separate department for the study of Sport and Entertainment Management in a business curriculum. The faculty and the department aim to create an integrated academic learning environment for analyzing and resolving the challenges in the business of sport and entertainment. Through challenging coursework and two internship experiences in the field, you can enter the industry with exceptional knowledge, professional preparation, a strong alumni network, and the confidence to assume leadership positions. You can also expand your educational experience to include conferences, industry events, and study abroad opportunities. You will also have the opportunity to interact with industry professionals on a regular basis.

The following courses fulfill some of the course requirements for a Bachelor of Science with a major in Sport and Entertainment Management:

  • Introduction to Sport and Entertainment Management
  • Computer Applications in Sport and Entertainment Management
  • Practicum
  • Sport and Entertainment Marketing
  • Sport and Entertainment Business and Finance
  • Sports and Entertainment Event Management
  • Internship in Sport and Entertainment Management
  • The Live Entertainment Industry
  • Sport and Entertainment in American Life
  • Sport and Entertainment Services Marketing
  • Sport and the Law

Some additional unique and interesting courses offered by the major include:

  • The Business of NASCAR
  • Artist Management and Representation
  • NCAA Compliance
  • Promoting Live Entertainment Events
  • College Sports
  • Contracts and Negotiations

A detailed list of degree requirements can be found in the Undergraduate Bulletin.

Enhancing your Experience

Study Abroad allows you to earn academic credits toward your USC degree while seeing the world! Overseas study can complement any academic program or major. Sport and Entertainment Management majors have had the opportunity to study abroad in Australia, Japan and throughout Europe. Future programs will give you the chance to study in London and the Caribbean! While studying abroad, you will develop knowledge about the relationship between the United States sport industry and the global industry.  You will also learn to comfortably and effectively interact in a variety of cultural settings. You are encouraged to visit the Study Abroad Web site for more information on opportunities to broaden and extend your knowledge and perspectives.
Student Organizations can be instrumental in helping you adjust to life on campus and network within your field. The University of South Carolina has a family of nearly 300 student organizations. In addition to countless sport-related student organizations, you can join the Sport and Entertainment Management Club on campus. As a member, you will gain an inside view on the sport and entertainment industry through speakers and events. Involvement in these organizations is a great way to network, meet new friends, develop leadership skills, and attend national conventions and other events. You can also seek out volunteer opportunities that relate to your major. Find a student organization on campus that interests you!
Graduate School is one of many possibilities following graduation. Many graduates go on to pursue graduate degrees in Sport Management or Business Administration.
Distinguished Faculty can help enhance your overall academic experience while at the University. Dr. John Grady is an asset to the Sport and Entertainment Management program, teaching undergraduate courses in Business Law and Risk Management. He designed the Sport and Entertainment Management Department’s Undergraduate Research Track and has been published in countless outlets. Frank Roach also adds valuable perspective to students, teaching courses in Live Entertainment, Event Management, and Venue Management. He has an outstanding resume with a nearly 30-year career in live events and facility management. His positions have included Vice President of Venue Relations for industry giant Clear Channel Entertainment, President of TourVen, Inc., and Vice President of Routing and Tours for Ringling Bros. and Barnum and Bailey Combined Shows, Inc. Concerts, Inc.
Departmental Scholarships may be awarded to outstanding students. The College of Hospitality, Retail, and Sport Management awards more than 35 scholarships each year.
Associated Learning Communities are an integral part of the university experience, providing you with the opportunity to live in an environment that promotes diversity, embraces excellence, encourages insightful faculty-student interaction and works to develop a strong sense of community. These academically themed communities also emphasize active service-learning experiences, study-abroad opportunities and undergraduate research. Students in the Sport and Entertainment Management Community will benefit from special programs and events, preparation and support to achieve internships in the field, special scheduling for advisement, participation in social activities, and opportunities for community service.

Internship and Research Opportunities

Internships can be an important asset to your overall educational experience. Internship experiences often help you confirm your career interests, give you hands on experience in a professional setting, help build your resume, reinforce what you’ve learned in class and can often lead to full-time employment. Likewise, pursuing professional research opportunities as an undergraduate student can also help enrich your academic experience while at the University. As an undergraduate student, you can work closely with faculty research mentors and explore a discipline that interests you. Both internship and research opportunities help you build a competitive edge in the job market.

As a USC student you will have numerous resources at your disposal to assist you with locating internship and research opportunities. The USC Career Center is the central location at USC for assisting students with internship preparation and finding an internship. In addition, be sure to visit your academic department as many programs offer supplemental internship guidance specific to your major. The Department of Sport & Entertainment Management employs a Director of Student Opportunity and Industry Involvement to assist you with your search. The Office of Undergraduate Research assists all USC undergraduates by providing research and scholarly experiences in their chosen fields.

Sport and Entertainment Management majors at the University of South Carolina have had a wide range of exciting and unique internship opportunities. You will be required to complete two internships. The first internship affords you the opportunity to 'test drive' a position in a sport or entertainment organization in which you have an interest. It is hoped that the final internship, can be your entry into the work force and lead to a fulltime position in the sport and entertainment industry.

Student Spotlight

An internship with Cleanevent landed Christine Harding in Whistler, Canada for the 2010 Winter Olympics. Christine began her internship with a wide array of skills majoring in International Business, Management, and Marketing and pursuing minors in Spanish and Sports and Entertainment Management. Christine’s primary duties were to coordinate transportation for employees from the employee camp to venues, compile daily reports regarding hours and client satisfaction, and perform administrative duties within the camp. “I learned that the job that seems the least exciting, like coordinating transportation from the employee camp rather than being stationed at a venues, can be the most beneficial. So give it a chance! I got to learn multiple aspects of the business, interact more closely with management, and see all the venues rather than just one,” she said. In addition to building valuable skills, Christine was able to stop and enjoy the 2010 Winter Olympics. “The most exciting part for me was experiencing the excitement and energy of the Games, watching Shaun White win his gold medal, and the behind-the-scenes tours of venues.” Christine also learned skills in employee management, logistics coordination, and data analysis. Christine encourages current students to gain some internship experience, as well. “It is such an awesome learning experience and will help you realize what kind of career you do, or don’t, want,” she said. “Also, give your whole effort, even if you don’t love the position. You will still learn a lot and can make great contacts for recommendations or referrals.”

Career Opportunities

Sport and Entertainment Management majors at the University will find themselves with a wide-range of career opportunities following graduation. Graduates often pursue careers as athletic directors, athletic administrators, college bowl chairpersons, entertainment administrators, sports club managers, sports marketers, director of promotions, athlete or entertainer representatives, athletic promotions specialists, entertainment promotions specialists, sports information directors, or stadium or arena managers.

You can find more information about career options in the US Department of Laborís Occupational Outlook Handbook.

The USC Career Center offers numerous resources which provide more information about career opportunities for students in this major. Once admitted, a Career Development Coach is available to help you assess your interest areas, make decisions about your career path, and identify the experiences and skills that will help you accomplish your goals. Spur Connections will help you locate mentors from among USC alumni, employers and community members who can provide insights based on their careers and experiences. Early planning and preparation are keys to success.

Alumni Spotlight

Reid McAteer’s degree in Sports and Entertainment Management from the University of South Carolina landed him a career as Equipment Staff Assistant with the Miami Dolphins. While at USC, Reid was able to gain valuable experience through challenging coursework and his role as student equipment manager for the South Carolina football team. “The University of South Carolina has helped me prepare for this field by offering great classes that teach budgeting, in-depth computer skills, lessons in how to communicate and manage a work place, as well as skills such as time management that I learned just through being a student,” he said. “While at USC, I was able to work for the football program that used many of the same equipment and ideologies of how to manage an equipment facility.” Each day, Reid is responsible for the preparation of the practice field for practices and works directly with the running back position during practice. During games, he is responsible for helping athletes with any trouble they might have with the equipment they are wearing. Reid especially loves traveling with the team. “The most exciting part of my jobs is being able to travel and be on the sidelines every week for NFL games,” he said. “It is great to work with such high caliber athletes as well as travel the country for our games. It’s fun to be able to be on the field and see the different stadium and fans.” In his current position, Reid has had the opportunity to meet many celebrities including Jennifer Lopez, Marc Anthony, Serene Williams, Fergie, Chris Bosh, and Pedro Martinez. Reid encourages current students to seek out opportunities and devote themselves in the classroom. “Take as many hands on opportunities as you can get and soak up as much knowledge as possible,” he said. “While in the classroom, focus on the material because everything the Sport and Entertainment department teaches you will show up again in the real world.”

About the Sport and Entertainment Management Department

The Sport and Entertainment Management Department at the University of South Carolina prepares undergraduate and graduate students for a variety of positions in the sport and entertainment industry. USC was the first major University to create a separate department for the study of sport and entertainment in a business curriculum. The goal of the faculty and the department is to create an integrated academic learning environment for analyzing and resolving the challenges in the business of sport and entertainment management. The Sport and Entertainment Management Department is in the College of Hospitality, Retail, and Sport Management.

Points of Pride

  • Our Sport and Entertainment Management undergraduate program is the largest in the country.
  • We have nearly 1,500 alumni across the world from the undergraduate and graduate programs.
  • The program is one of only three programs worldwide from which AEG, one of the leading sports and entertainment presenters in the world, will accept interns
  • The department continues to proudly serve as the sponsor and host of the Sport and Entertainment and Venues Tomorrow annual conference.
  • The Journal of Venue and Event Management, developed, operated, and sponsored by the Sport and Entertainment Management department, is a peer-reviewed publication devoted to the dissemination of theoretical and applied research studies focused on the management of venues and events.
  • The department was among the first departments at the University to have undergraduate students graduate “with distinction” and the Undergraduate Research Track in Sport and Entertainment Management continues to thrive with innovative and timely sports and entertainment industry-related research.

Additional Resources.
Sport and Entertainment Management Website
College of Hospitality, Retail, and Sport Management
University Career Center
Undergraduate Bulletin