I-Comm Week - Speaker Bio

Dr. Alice Kendrick
Professor, Temerlin Advertising Institute
Southern Methodist University

Alice Kendrick is professor of advertising in the Temerlin Advertising Institute at Southern Methodist University in Dallas, Texas. She holds the Ph.D. in Communications from The University of Tennessee, a M.A. in Adult Education also from The University of Tennessee, and the M.A. and B.A. degrees in Journalism from Louisiana State University.

Her research in the areas of advertising account planning, advertising content and effects, and advertising education has appeared in publications including Journal of Advertising Research, Journal of Services Marketing, Journalism & Mass Communication Quarterly, and Southwest Mass Communication Review. Her research and commentary have also been featured in Advertising Age, Adweek, Ms. magazine, The Wall Street Journal, Incentive, The Dallas Morning News, Ragan’s Newsletter, Los Angeles Daily News, and Promotional Products Business, and she is co-author of Successful Advertising Research Methods (with Jack Haskins).

In 2000, Dr. Kendrick was awarded the Carl Rosenfeld Education Prize for her research and writing on the effectiveness of promotional products. Her analysis of public reaction to commercials during broadcast coverage of the Gulf War appears in Desert Storm and the Mass Media (Hampton Press).

Dr. Kendrick is co-author of Advertising’s War on Terrorism: The Story of the U.S. State Department’s Shared Values Initiative.

Dr. Alice Kendrick