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Robin Roberts

I-Comm - Celebrating Information and Communication

The Era of Big Data: 2012 Political Advertising Campaigns
Robin D. Roberts - Monday, Oct. 8, 2012




Highlights of Roberts' presentation.


About Robin Roberts . . .

Robin Roberts is co-founder and president of National Media Research, Planning and Placement, a family of companies focusing on strategic public affairs communications. National Media has been providing winning campaign and media strategies to candidates, trade associations, corporations and coalitions for more than 30 years.

Established in 1981, National Media and its related companies provide strategic communications and advertising services, including creative, research, digital and media planning and placement to corporate clients as well as political and issue-advocacy campaigns. Presidents, senators, governors and members of Congress as well as Fortune 500 companies turn to National Media for their media initiatives. Roberts is also a founding partner in Purple Strategies, a bi-partisan corporate communications, reputation management and issue advocacy firm based in Washington, D.C.

Robin RobertsAs one of the most experienced political and issue-advocacy strategic media planning and placement professionals, Roberts has supervised media research and placement for more than 300 campaigns over the past 30 years. In 2000 and again in 2004, under Roberts’ guidance, NM provided all media research, planning and placement services for the Bush-Cheney campaigns. In recent years, National Media has provided media planning and placement services for a number of national campaigns, including the Republican National Committee, National Republican Senatorial Committee, and National Republican Congressional Committee.

In 2009, Roberts founded the Washington Media Scholars Foundation, a 501 (c)3 organization that provides academic, scholarship and career opportunities to undergraduate students interested in the public affairs advertising industry. Since the organization was founded, 75 students have been honored with scholarships and awards.

A native of South Carolina, Roberts holds a bachelor’s degree in journalism from the University of South Carolina. In 2004, he was named a Distinguished Alumnus by the School of Journalism and Mass Communications. Roberts also serves as Advisory Board Chairman of the Bucknell Institute for Public Policy.

Roberts and his wife, Beth, live in McLean, Va., and have two daughters.

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