Principles of Advertising
CLASS SESSION BEGINS: Monday, January 13, 2014
Course Delivery Type: Web: A Web course is taught using one or more web delivery platforms such as Blackboard, Streaming Video, Adobe Connect etc.
Students must have access to a high-speed Internet connection. More information will be provided by the instructor in the course syllabus.
(100% asynchronous - no REQUIRED meetings, face-to-face or Online).
Credit: 3 semester hours of undergraduate credit
Instructor: Tom Weir
Undergraduate Bulletin Course Description: Advertising and its relationship to media, marketing, and consumers.
Information is accurate as of
October 25, 2013, 2:55 pm
(Subject to change)
Textbooks are available from the USC University Bookstore in the Russell House Student Union, Greene Street, Columbia, SC, 803-777-4160 (toll free at 888-654-5320). Online text ordering is available through the bookstore Web site at www.shopgamecocks.com. Delivery options are in-store pickup or UPS shipping (Ground, Second Day, or Next Day). Students are required to indicate their course section to order online; there will be a "J" prefix on the course SECTION number for this course. Contact the bookstore for questions about the online ordering system.