Science and Health Communication Research Group Members to present at October conference
Eleven USC Science and Health Communication Research Group members will present research at the Convergence and Society: Science, Health & New Dimensions of Communication Conference that will be held October 11-12 in Columbia, SC. Members presenting at the conference include: Heather Brandt, Daniela Friedman, Sei-Hill Kim, Alexis Koskan, Ashley Navarro, India Rose, Andrea Tanner, Jim Thrasher, Feili Tu and Michelle Williams.
Heather Brandt, an assistant professor in the Department of Health Promotion, Education, and Behavior (HPEB), and HPEB doctoral student Michelle Williams will show how multiple media channels can be effectively used to distribute culturally and age-appropriate materials to promote participation in colon cancer screening. Their presentation stems from their work on the WE CAN! Colon Cancer Program, an applied communication campaign. The program includes a focus on self-presentation theory and social-ecological approaches. Seven other USC researchers collaborated on this project including Tina Marie Devlin, Annette Cook, Swann Arp Adams, Lucy Annang, Suzanne Swan, Lauren Workman and Heather Ranhofer.
HPEB assistant professor Daniela Friedman and doctoral students Alexis Koskan and India Rose will present research focusing on the content of prostate cancer prevention and screening information being posted or tagged on social bookmarking sites. The study examined the reliability and accuracy of information being posted online.
Feili Tu’s research explores the use of the Second Life world and how it provides virtual one-on-one live consumer health reference services. She will also discuss the effectiveness of the services used by the consumers. Tu is an assistant professor in the School of Library and Informational Studies (SLIS).
Jim Thrasher, an HPEB assistant professor, Sei-Hill Kim, an associate professor in the School of Journalism and Mass Communications (SJMC) and HPEB doctoral students Ashley Navarro and India Rose will present research focusing on South Carolina smoke-free policies. The study involves an examination of the content of media discourse on smoke-free policies in South Carolina and whether the arguments for and against smoke-free policies are substantially different than those reported elsewhere.
Kim will also present research examining how American newspapers present the issue of ethanol fuel. Specifically, his research focuses on the framing of ethanol fuel in news articles on three specific dimensions: the organizing theme, issue attributes and tone.
Andrea Tanner research focuses on the degree to which multimedia news practices have been adopted into broadcast capstone courses at colleges and universities in the United States. The study specifically examines courses taught at journalism programs accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Tanner is an associate professor in the School of Journalism and Mass Communications. The primary author of the study is SJMC doctoral student Brett Borton.
For information about the specific times of these presentations, visit the conference link on the Science and Health Communication Research Group Web site. Conference registration forms are also located on the site. The early registration deadline is Sept. 12, 2010.