Presentation on Communicating the U.S. National Physical Activity Plan Given at Science and Health Communication Research Group Meeting Dec. 11
U.S. National Physical Activity Plan (NPAP) Project Coordinator and USC Department of Exercise Science Ph.D student Dan Bornstein along with USC Health Communications Certificate (HCC) and Master of Public Health (MPH) student Ansley Faria presented at the Science and Health Communication Research Group (SHCRG) meeting on Tuesday, Dec. 11. Their presentation focused on the strategies and challenges of communicating about the NPAP.
The vision of the NPAP is for all Americans to be physically active and to ensure that all environments in our everyday lives facilitate regular physical activity. To address this vision, the NPAP has developed over 250 health recommendations across eight societal sectors and currently has over 20 partners and over 46 affiliate organizations to help communicate these recommendations to the public. Although the ultimate beneficiaries of the NPAP are American citizens, the target audiences for the NPAP are policy makers, and/or those working to influence policy makers.
“Identifying and effectively communicating with the myriad of organizations and individuals that make up our target audience has been a daunting task, yet one that has been met with some success,” said Bornstein.
At the state and local level for example, the NPAP has successfully served as a model for states and municipalities that are developing their own physical activity plans. At the national level, the NPAP Alliance, the organization responsible for the NPAP, recently formalized a relationship with the Department of Health and Human Services to focus on communicating about the importance of physical activity.
“We have made progress, but there is still a great deal of work to be done,” said Bornstein.
Ansley Faria worked with the NPAP as her practicum during the fall 2012 semester. During this time, she met with Dan Bornstein on a weekly basis to discuss and revise action and communication plans that would directly lead to meeting the goals and objectives of the NPAP. She was also responsible for generating content for newsletters and keeping the conversation flowing about recent developments in the physical activity field.
“Physical activity has always been a passion of mine, so I was lucky to have the opportunity to see what physical activity professionals are doing,” said Faria.
For more information about the NPAP, please visit the website.