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Columbia's Nickelodeon Theatre to Feature Science and Health Communication Research Group Documentary

Two documentaries, “Healthy Roots: A Look at the Right Choice, Fresh Start Farmers’ Market” and “Ride that Pig to Glory,” will be screened back-to-back on Saturday, Jan. 28 at the Nickelodeon Theatre (Nick) in Columbia, S.C. at noon. This single screening is part of the “Green on Screen” Saturday series, sponsored by Sierra Club of South Carolina.

“Healthy Roots: A Look at the Right Choice, Fresh Start Farmers’ Market,” a 16-minute documentary, features personal stories, community profiles and expert interviews to demonstrate the development of the Right Choice, Fresh Start Farmers’ Market in Orangeburg, S.C. The purpose of the film is to show the implementation of the farmers’ market, demonstrate the community-engaged approach and serve as a marketing tool for promoting the concept of farmers’ markets. The film introduces all players in the Orangeburg project – academics, community organizers, health care workers, farmers and community members.

This film project, which was funded by the Science and Health Communication Research Group, was a collaborative effort of USC faculty, students and research assistants, namely Dr. Heather Brandt from the Department of Health, Promotion, Education and Behavior in the Arnold School of Public Health; Dr. Darcy Freedman from the College of Social Work; and Ms. Laura Kissel from the Media Arts Program in the Department of Art as well as USC undergraduates Timothy Jacobs and Trey Murphy.

The Right Choice, Fresh Start Farmers’ Market is led by Dr. Freedman and is a community-based participatory research project conducted in collaboration with the South Carolina Cancer Prevention and Control Research Network and Family Health Centers, Inc. in Orangeburg, S.C. It is funded by the Centers for Disease Control and Prevention and the National Cancer Institute. Ultimately, the goal of the farmers' market is to improve access to and consumption of fruits and vegetables to prevent chronic disease and increase economic opportunity for local farmers.

“Ride that Pig to Glory,” a 12-minute film, was produced by the Southern Foodways Alliance and features South Carolina pig farmer and tango dancing enthusiast Emile DeFelice, owner of Caw Caw Creek Pastured Pork and founder of the 701 Whaley All-Local Farmers’ Market.

The double feature will be followed by a discussion session; panelists include Dr. Freedman, Dr. Brandt, filmmakers and participating farmers.

The screening at the Nick, located at 937 Main St. in Columbia, is $5 for general admission, $4 for Nick members, students over 18, seniors and military and $3 for students 18 and under. In the past, tickets for these types of showings have sold out quickly; therefore, it is encouraged for movie-goers to buy tickets in advance. This event is open to the public. For more information, please contact the Nick at 803-254-8234.

 
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