Documentary funded through the Science and Health Research Group wins Best Film Award
The documentary film, “Planting Healthy Roots: A Look at the Right Choice Fresh Start Farmers Market,” was awarded the Best Film Award by the Society for Community Research and Action. The award included a $500 prize, which was donated to the to the Right Choice Fresh Start Farmers’ Market. The goal of the farmers' market is to improve access to and consumption of fruits and vegetables to prevent chronic disease, and increase economic opportunity for local farmers.
The documentary film used personal stories, community profiles, and expert interviews to tell the story of the Right Choice, Fresh Start Farmers’ Market, a seasonal farmers’ market in Orangeburg, S.C. that opened in June 2011 to increase access to and consumption of healthy foods among people living in rural areas and increase economic opportunity for small-scale rural farmers. The film focused on the development and implementation of the market during the first year.
The project, which was funded by the Science and Health Communication Research Group in 2011 and was a collaborative effort by a group of faculty, students and research assistants from the Arnold School of Public Health, the College of Social Work and the Media Arts Program in the Department of the Art at the University of South Carolina.
“We were interested in using the process and product of filmmaking as a tool to promote engagement and evaluate the implementation of the farmers’ market,” said Dr. Heather Brandt, an associate professor in the Arnold School of Public Health and the lead investigator on the film project. “The community members were intimately involved in the process and provided the story of the farmers’ market in the process. The film provides an overview of the market but is also used a promotional tool by the community.” The Right Choice, Fresh Start Farmers’ Market is a community-based participatory research project, led by Dr. Darcy Freedman in the College of Social Work, conducted in collaboration between the South Carolina Cancer Prevention and Control Research Network and Family Health Centers, Inc., and is funded by the Centers for Disease Control and Prevention.