University of South Carolina

Richard Southall

College Sport Research director coming to USC

Contact: Frenche Brewer, News and Internal Communications,, 803-777-3691


Richard Southall, a leading sports management researcher and director of the College Sport Research Institute (CSRI), will relocate the institute to Columbia when he joins the faculty of the University of South Carolina this fall.

Southall has been named an associate sport and entertainment professor in USC’s sport and entertainment department, part of the College of Hospitality, Retail and Sport Management.

The institute, which is currently housed at the University of North Carolina at Chapel Hill, conducts data collection and analysis related to college sports; encourages and supports collaborative interdisciplinary college sports research; serves as a research consortium for college sports researchers; and disseminates college sports research results to academicians, college sports practitioners and the general public.

Southall conducts research for the NCAA member athletic offices with a focus on the revenue-generating sports of football and men's basketball. Much of his work involves examining the experiences and graduation rates of college athletes.

"I am excited to be a part of an outstanding group of faculty in the Department of Sport and Entertainment Management at the University of South Carolina. In addition to providing me a chance to collaborate with world-class colleagues, this relocation will substantially increase the research capabilities of the College Sport Research Institute. I loved my five years at the University of North Carolina at Chapel Hill, but I could not pass up the chance to come USC.”

Andy Gillentine, chair of the department of sport and entertainment management, says the addition of Southall will significantly elevate the department’s profile.

“Dr. Southall is an accomplished scholar, able to integrate his research findings into meaningful applications for the sport industry. He will help the department be recognized as a leader in sport and entertainment academic programs and with our mission to develop a diverse workforce,” Gillentine says.

In addition to his duties at the Institute, Southall is also the Sport Administration Graduate Program coordinator at UNC.

Posted: 03/28/13 @ 12:00 AM | Updated: 03/28/13 @ 9:12 AM | Permalink



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