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Course Description

JOUR 701 - Research Methods in Mass Communication

Class Session: Thursday, August 24, 2017 - Friday, December 08, 2017

Credit: 3 semester hours of graduate credit

Prerequisites: Statistics competency and permission of instructor

Instructor: Seung Jang


Course Description

Methods and techniques of quantitative mass communications research: content analysis; survey research applications; media effects studies.


On-Campus Sessions/Orientation Information

Course will be delivered by Web conferencing utilizing Adobe Connect. All students must be present, either in person or online, for the class sessions on Thursdays, 4:25 - 7:10 pm. USC Columbia students will be required to attend classes in School of Journalism and Mass Communications room 316; all other students will view classes live via the Internet and may call in with questions during class. Adobe Connect URL will be posted in Blackboard by the instructor prior to the first class meeting. High-speed Internet access is required for Adobe Connect.


Course Delivery Type

Two-way video conferencing allows audio and video interaction between students at the remote site(s) and the instructor in a classroom (usually USC Columbia). Course may utilize Blackboard.


Course Materials

Textbooks are available from the USC University Bookstore in the Russell House Student Union, Greene Street, Columbia, SC, 803-777-4160 (toll free at 888-654-5320). Online text ordering is available through the bookstore Web site at www.shopgamecocks.com. Delivery options are in-store pickup or UPS shipping (Ground, Second Day, or Next Day). Students are required to indicate their course section to order online; there will be a "J" prefix on the course SECTION number for this course. Contact the bookstore for questions about the online ordering system.


Information is accurate as of November 20, 2017, 6:10 pm (Subject to change)



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