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Course Description

MKTG 701 - Marketing Management

Class Session: Thursday, August 24, 2017 - Friday, December 08, 2017

Credit: 3 semester hours of graduate credit

Instructor: Ramkumar Janakiraman


Course Description

Marketing function with emphasis on the procedures and techniques for analyzing, planning, and implementing marketing strategies and tactics related to product, pricing, communication, and distribution decisions.


General Information

Course will be delivered via Two-Way video conferencing on August 25-26, September 15-16, October 20-21, November 3-4, and December 1-2 from 1:45pm - 6:00pm. Columbia students are required to attend class in Swearingen Engineering Center Room 1A20. Greenville students are highly encouraged to view the live sessions at the University Center of Greenville, but may elect to view the recorded sessions at a later time; Charleston students are highly encouraged to view the live sessions at the Low Country Graduate Center, but may elect to view the recorded sessions at a later time. Students viewing the sessions after class time may visit the Web site video.sc.edu; click on the appropriate college/school and then your class link to view lectures.


Course Delivery Type

Two-way video conferencing allows audio and video interaction between students at the remote site(s) and the instructor in a classroom (usually USC Columbia). Course may utilize Blackboard.


Syllabus Information

Available online in Blackboard.


Assignment Information

Available online in Blackboard.


Information is accurate as of November 20, 2017, 10:42 am (Subject to change)



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