Our graduates work at some of the nation's top firms, including the Richards Group in Dallas, BBDO in Atlanta and Catalyst IMG in New York City. They also open their own firms, here in South Carolina and around the world. Gamecocks are the copywriters, designers, art directors, account managers and media planners behind top work that is produced around the Palmetto state and beyond. It's a terrific network to be part of.
Seniors cap off their school years like Mad Men (and women!), working in ad agencies to develop and create print and digital ads for national clients. We also form fierce ad teams that challenge traditional thinking and pour so much energy and creativity into campaigns, it's easy to see how they take top national honors.
Our internship program gives you hands-on experience honing your persuasive writing skills, identifying the right audience for your message and creatively adjusting the tone, copy and graphics for the kind of medium you're using. It also give you class credit while helping build your portfolio and industry connections. And these are just some of the many opportunities for our students.
As one of our advertising students, you'll tailor your education plan to match your career goals, choosing from dozens of specialized classes to spark your imagination. You’ll also have fun exploring opportunities to participate in the yearly Super Bowl ad competition or an all-night Create-a-thon to benefit local non-profit organizations. Learn more about the classes you will take as an advertising student in the university's academic bulletin.
The advertising curriculum not only prepares you for the industry, but is also a strong foundation for graduate study. You can further refine your skills and understanding of mass communications by starting graduate coursework through the Accelerated Master of Mass Communication program. By choosing a specialization in either strategic communications management or multimedia journalism, you can complete two degrees in as little as five years.
You’ll study with seasoned pros like the lively Bonnie Drewniany, the driving force behind the coveted Cocky Award, a student-judged competition given each year for the best Super Bowl ad. And Karen Mallia, a former ad exec who brought her enthusiasm to USC with a yearly CreateAthon, a 24-hour blitz partnering students with professionals to create campaigns for South Carolina non-profit organizations.
The Next Step
When you schedule a visit to USC, be sure to tell the Visitor Center that you want to visit us in our new building. Group visits to the School of Journalism and Mass Communications are on Monday and Friday at 9:30 a.m.
Apply today to become a Gamecock.