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College of Information and Communications


April 2018

FROM THE DEAN . . .

Imagine this: A local TV station comes to campus to interview a team of CIC students who have correctly predicted an upset in a major election by analyzing social media. Or maybe this one: A CIC professor makes headlines when she uses data from Twitter to predict the next evolution of a growing social movement. Or even this: One of our classes helps a local nonprofit organization triple its donations by figuring out exactly what kind of Facebook content is most effective. 

Seems too good to be true, right? Well, it’s not. The university is gearing up for one of its biggest events in recent history — our inaugural giving day, Give4Garnet. And your participation will help us turn our this into a reality.

On April 18, various schools, colleges and departments across campus will pitch their fundraising initiatives to potential donors with the goal of raising a cumulative $3 million in just 18 hours and one minute.

So, what’s our project? 

(Insert drumroll here…) 

The Carolina Command Center, a high-level social media monitoring and analytics classroom and research lab that just makes sense for a college located at the juncture of the growing data and communications intersection. A state-of-the-art facility like ours would:

  • Enhance our students' analytics skill sets to make them more marketable for job opportunities.
  • Bring favorable attention to our college and university within the community and nation.
  • Enhance the research profile of our program.
  • Provide training and monitoring for industry professionals within the community.

It will provide professional-grade software for training hundreds of students on the fundamentals of social media monitoring, insight generation and social media reporting. Our students will learn how to monitor and report on key events, bringing attention to South Carolina and giving them real-world experience by collaborating with professionals to provide social media monitoring for businesses, nonprofits and associations throughout the community.

And it’s the sort of venture that will benefit students  and faculty  in both our schools. What’s not to love?

Currently, Clemson is the only other university with a center like this in South Carolina. Our goal is to surpass Clemson to have one of the best social media operations at a university in the Southeast and around the country.

But we need help to create something this amazing. There’s software to purchase, monitors to install, staff to train.

That’s where you come in. When April 18 rolls around, we’ll be counting on friends and alumni like YOU to support our campaign. Be on the lookout for communications on how to give.

With your help, we’ll bring the Carolina Command Center to life!

Go Gamecocks!

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Tom Reichert

P.S.

We’re excited to welcome the newest member of our development team, Clara DuPre, who joins us as alumni and donor relations manager. You’ll be hearing from Clara on upcoming alumni events.


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