B.A., Journalism, Rider University
M.A., Communication, William Paterson University
A New Jersey native, Karen Mallia joined the faculty from The City College of New
York, where she taught copywriting, advertising principles, and advertising management. Mallia spent two decades as a copywriter and creative director with New York advertising
agencies: TBWA/Chiat/Day; Scali, McCabe, Sloves; Ogilvy; Saatchi & Saatchi; Rosenfeld,
Sirowitz, Humphrey & Strauss — to name a few. She won numerous awards for creativity
and effectiveness. Her client experience is one of unusual depth and breadth. Besides
writing and producing every kind of advertising, she’s done voice-overs, conducted
focus groups, and done whatever it took to make great work. Before that, she spent five years teaching in the Advertising and Marketing Communications
Department at FIT/SUNY, while running a creative consultancy.
Mallia's research interests include exploring creativity, the creative process, and
creative work in advertising, as well as the evolution of advertising platforms. She
is internationally recognized for her research on the relationships between gender
and creative work and leadership in the creative industries. Personal passion led
her there — and to cause and advocacy communications. CreateAthon@USC is her brainchild,
a 24-hour pro bono marathon developing marketing communications for nonprofits. The
October 2013 inaugural event brought together 62 students, 6 professional and 10 faculty
mentors and 2 university staffers. They gave six nonprofits everything from business
cards and brochures to logos, ads and websites — creative services worth almost $150,000.
CreateAthon is a platform for skills-based community service, and service-learning
Mallia teaches what she knows best: creative strategy, copywriting, and building integrated
advertising and marketing campaigns. She pioneered service-learning courses in Cause
Communication for both South Carolina Honors College and the School of Journalism
and Mass Communications, and in Creative Leadership. She was a 2015 finalist for AEJMC's
Advertising Division Distinguished Teaching Award, and won the university’s Outstanding
Service-Learning Award as well as an Excellence in Teaching Mortar Board Award in
Windels, K. & K. L. Mallia. (2015). How Being Female Impacts Learning and Career Growth
in Advertising Creative Departments. Employee Relations: The International Journal, 37(1), 122-140.
Mallia, K.L. (2014). Women Now 11% of Ad Agency Creative Directors. Hooray?Media Report to Women, 42(4) Fall 2014, 24-22.
Mallia, K.L. (2014). The Second Creative Revolution: Magical Thinking Meets Bits and
Bytes.In Advertising & IMC: Principles and Practice 10/e by Sandra Moriarty, Nancy Mitchell and William Wells. Upper Saddle River, NJ:
Mallia, K.L. (2014). How to get ahead in advertising even if you are a girl. [men:
Read this. it’ll do you good.]. In L. Minsky & B. Bendinger (Eds.), The Get a Job Workshop: How to Find your Way to a Creative Career in Advertising,
Branding, Collateral, Digital, Experimental and More (pp. 284-294). Chicago: The Copy Workshop.
Mallia, K.L., K. Windels & S. Broyles. (2013). The fire starter and the brand steward:
An examination of successful leadership traits for the advertising-agency creative
director. Journal of Advertising Research, 53(3), 339-353.
Windels, K., K. L. Mallia & S. Broyles. (Fall 2013). Soft skills. The difference between
leading and leaving in the advertising industry? Journal of Advertising Education, 17(2), 17-27.
Founder and Mastermind of CreateAthon@USC
Division Head, 2014-15, Advertising Division of the Association for Education of Journalism
and Mass Communication, and seven-year veteran of the Executive Committee
Contributing organizer, The 3% Conference
Leader of several community service endeavors
Volunteer and lifelong Girl Scout
Mallia enjoys exploring the novel and interesting, travel anywhere, and hopelessly
homey pursuits like cooking and gardening, as well as relaxing with her husband Bruce