B.A., Journalism, Rider University
M.A., Communication, William Paterson University
A New Jersey native, Karen Mallia joined the faculty from The City College of New
York, where she taught copywriting, advertising principles, and advertising management. Mallia spent two decades as a copywriter and creative director with New York advertising
agencies: TBWA/Chiat/Day; Scali, McCabe, Sloves; Ogilvy; Saatchi & Saatchi; Rosenfeld,
Sirowitz, Humphrey & Strauss — to name a few. She won numerous awards for creativity
and effectiveness. Her client experience is one of unusual depth and breadth. Besides
writing and producing every kind of advertising, she’s done voice-overs, conducted
focus groups, and done whatever it took to make great work. Before that, she spent five years teaching in the Advertising and Marketing Communications
Department at FIT/SUNY, while running a creative consultancy.
Mallia's research interests include exploring creativity, the creative process, and
creative work in advertising, as well as the evolution of advertising platforms. She
is internationally recognized for her research on the relationships between gender
and creative work and leadership in the creative industries. Personal passion led
her there — and to cause and advocacy communications. CreateAthon@USC is her brainchild,
a 24-hour pro bono marathon developing marketing communications for nonprofits. The
fifth CreateAthon@USC in 2017 engaged 73 students, 20 professional mentors—among them,
alumni, faculty, staff and local talent—working on behalf of seven South Carolina
nonprofits. In 24-nonstop hours, they delivered websites, videos, radio spots, billboards,
brochures, logos—all told, close to $200,000 worth of marketing communications. CreateAthon
is a platform for skills-based community service, and service-learning on steroids.
Mallia teaches what she knows best: creative strategy, copywriting, and building integrated
advertising and marketing campaigns. She pioneered service-learning courses in Cause
Communication for both South Carolina Honors College and the School of Journalism
and Mass Communications, and in Creative Leadership. She was a 2015 finalist for AEJMC's
Advertising Division Distinguished Teaching Award, and won the university’s Outstanding
Service-Learning Award as well as an Excellence in Teaching Mortar Board Award in
Mallia, Karen L. (2017). The Creative Career Dilemma. No Wonder Ad Women Are Mad Women.
In K. Golombisky and P. Kreshel (Eds.), Feminists, Feminism and Advertising, Vol 1. Lanham, MD: Lexington Books/Rowman, 117-206.
Mallia, Karen L. and S. Mo Jang (2015). Examining Media Coverage and the Global Awakening
of Creative “Women’s Movement” In Advertising. In F. Hauchtmann (Ed.) Proceedings of The American Academy of Advertising Global Conference (16-27). Auckland, NZ: AAA.
Windels, K. & K. L. Mallia. (2015). How Being Female Impacts Learning and Career Growth
in Advertising Creative Departments. Employee Relations: The International Journal, 37(1), 122-140.
Mallia, K.L. (2014). Women Now 11% of Ad Agency Creative Directors. Hooray?Media Report to Women, 42(4) Fall 2014, 24-22.
Mallia, K.L. (2014). How to get ahead in advertising even if you are a girl. [men:
Read this. it’ll do you good.]. In L. Minsky & B. Bendinger (Eds.), The Get a Job Workshop: How to Find your Way to a Creative Career in Advertising,
Branding, Collateral, Digital, Experimental and More (pp. 284-294). Chicago: The Copy Workshop.
Mallia, K.L., K. Windels & S. Broyles. (2013). The fire starter and the brand steward:
An examination of successful leadership traits for the advertising-agency creative
director. Journal of Advertising Research, 53(3), 339-353.
Founder and Mastermind of CreateAthon@USC
Division Head, 2014-15, Advertising Division of the Association for Education of Journalism
and Mass Communication, and seven-year veteran of the Executive Committee
Contributing organizer, The 3% Conference
Leader of several community service endeavors
Volunteer and lifelong Girl Scout
Mallia enjoys exploring the novel and interesting, travel anywhere, and hopelessly
homey pursuits like cooking and gardening, as well as relaxing with her husband Bruce