Faculty and Staff
Holly Overton, Ph.D.
|Department:||School of Journalism and Mass Communications
College of Information and Communications
School of Journalism and Mass Communications
B.A., Communication/Journalism, Shippensburg University
M.S., Communication Studies, Shippensburg University
Ph.D., Mass Communications, The Pennsylvania State University
Dr. Holly Overton teaches graduate and undergraduate courses in public relations and strategic communications. She designs her courses to encourage students to embrace critical thinking and reflection, experiential learning and practical application, diversity, and to evaluate and analyze the ways in which messages are constructed in the constantly growing and evolving field of mass communications.
Dr. Overton conducts public relations research in the areas of corporate social responsibility communication and sustainability communication with a focus on environment. Her research also focuses on examining psychological factors that impact information processing and engagement among publics, nonprofit public relations, and the persuasive impact of messages and technological factors in public relations contexts. Her work has appeared in journals including Mass Communication & Society, Public Relations Review, Public Relations Journal, and Journal of Promotion Management, among others. She has received multiple top paper awards for her research from AEJMC, ICA, and PRSA.
Overton received a Page Legacy Scholar Grant from the Arthur W. Page Center for Integrity in Public Communication Legacy Scholar Grant for her examination of environmental responsibility messaging strategies.
Ott, H.K., & Xiao, A. (2017). Examining the role of culture in shaping public expectations of CSR communication in the United States and China. Asian Journal of Public Relations 1(1).
Kim, J.K., Ott, H.K., Hull, K., & Choi, M. (2017). Double Play!: Examining the relationship between MLB’s Corporate Social Responsibility and sport spectators’ behavioral intentions. International Journal of Sport Communication, 10(4), 508-530.
Harrison, V., Xiao, A., Ott, H.K., & Bortree, D.S. (2017). Calling all volunteers: The role of stewardship and involvement in volunteer-organization relationships. Public Relations Review, 43(4), 872-881.
Yang, F. & Ott, H.K. (2016). What motivates the public? The power of social norms in driving public participation with organizations. Public Relations Review, 42(5), 832-842.
Ott, H.K., Wang, R., & Bortree, D.S. (2016). Communicating sustainability online: An examination of corporate, nonprofit, and university websites. Mass Communication & Society (Climate and Sustainability Communication Special Issue), 19(5), 671-687.
Ott, H.K., Vafeiadis, M., Kumble, S., & Waddell, T.F. (2016). The effect of message interactivity on product attitudes and purchase intentions. Journal of Promotion Management, 22(1), 89-106.
Social Event Committee Chair, Public Relations Division, Association for Education in Journalism and Mass Communication (AEJMC)
At-Large Director, Public Relations Society of America (PRSA) Educators Academy
Editorial Board Member, Journal of Public Interest Communications
Reviewer for academic journals including Public Relations Journal, Journal of Promotion Management, International Journal of Strategic Communication, and Journalism and Mass Communication Quarterly
Graduate Council, School of Journalism and Mass Communications, University of South Carolina
Graduate (M.A. & Ph.D.) Admissions Committee, School of Journalism and Mass Communications, University of South Carolina
Faculty Director, Public Relations/Strategic Communications Research Group