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College of Information and Communications

Faculty and Staff

Carol J. Pardun, Ph.D.

Title: Professor
Department: School of Journalism and Mass Communications
College of Information and Communications
Website: My Year Away
Phone: 803-777-9572
Fax: 803-777-4103

School of Journalism and Mass Communications
800 Sumter Street, Room 305
Columbia, SC 29208


Curriculum Vitae



B.A., English Literature, Wheaton College, Illinois

M.A., Communications, Wheaton College Graduate School, Illinois
Ph.D., Mass Communications, University of Georgia


Over the past decade, Dr. Carol J. Pardun has focused her research on the impact of the media on early adolescents' sexual attitudes and behavior.  She also examines the relationship between advertising and society. 


During Fall 2015, Dr. Pardun is teaching “Account Planning:  Mining Insights” for undergraduate advertising students and “Qualitative Research Methods” for doctoral students.

Recent Publications and Presentations

Pardun, C.J. (Ed.)  (2014).  Advertising & Society:  An Introduction, (2nd ed.).  West Sussex, UK: John Wiley and Sons, Inc. 

Richardson, K. B., & Pardun, C. J. (2015). The new scroll digital devices, Bible study and worship. Journal of Media and Religion, 14(1), 16-28.  DOI: 10.1080/15348423.2015.1011984

Pardun, C.J., McKeever, R., Pressgrove, G., & McKeever, B.  (in press).  Colleagues in training:  how senior faculty view graduate education.  Journalism and Mass Communication Educator.

Pressgrove, G., & Pardun, C.J.  (in press).  The relationship between personal technology use and the donor/volunteer:  A parasocial approach.  Journal of Promotion Management.


Dr. Pardun has focused her academic service within the umbrella of the Association for Education in Journalism and Mass Communication where she served as president in 2009-2010.  Currently, she sits on the Accrediting Council on Education and Mass Communication, the governing board that oversees all 108 accredited programs.


When not at work, Dr. Pardun heads to the water to row her single shell on the Broad River with the Columbia Rowing Club.  On most weekends, she heads to the coast to row sweep with the Beaufort Rowing Club.  She sings alto and plays the handbells at the Parish Church of St. Helena.