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College of Information and Communications

Faculty and Staff

Jeffrey (Jeff) A. Ranta, Ph.D.

Title: Senior Instructor
Faculty Advisor, The Carolina Agency
Department: School of Journalism and Mass Communications
College of Information and Communications
Phone: 803-777-4614
Fax: 803 -777-4103

School of Journalism and Mass Communications
800 Sumter Street, Room 326
Columbia, SC 29208


Curriculum Vitae



B.A., Journalism, University of South Carolina 
M.A., Journalism, Temple University
Ph.D., Mass Communications, University of South Carolina
Graduate, Surface Warfare Officers School, US Navy, Coronado, Calif.
Graduate Damage Control Assistant School, US Navy, Newport, R.I.
Graduate, Public Affairs Officers School, DoD, Indianapolis, Ind.


Dr. Jeff Ranta's professional career started as a Naval officer, moved to agency work and then morphed into academia.  However, his goals and strengths have always involved training and educating others using communications skills and best practices to help explain the complex in ways everyone can understand.  

A 2014 Plank Center Educator Fellow, Dr. Ranta believes that the ever-evolving public relations field is one of the most interesting career opportunities available to those who can write, create and express themselves for the benefit of others.  The ability to inform, educate and persuade has never been more valuable or important than right now. 


Dr. Ranta's research interests are strategic communications, student agencies, emerging technologies and entrepreneurship, alternative energy/transportation, restaurant and hospitality, public affairs (international and domestic policies and national defense), integrated marketing communications, media and entertainment (reality television) and military history and public affairs. 

Funded Research

Hydrogen Bus Public Relations/Community Relations/Community Outreach
National Hydrogen Conference--Media relations and Community Outreach/Education
Advanced Electric Drive Vehicles--Education and Outreach 
Hydrogen Fuel Cell Education
Biodiesel Education and Outreach
Alternative Energy Information Campaigns
STEM Educator recruitment
American Psychiatric Association Grant  
Coursepower Applied Computing Project


A firm believer in applied learning, Dr. Ranta combines real world experience with classroom instruction in public affairs, public relations and integrated marketing communications.  Winner of a 2014 Mortarboard Award and Recognized by USC's Dean of Students as having "significant positive impact on his students," Dr. Ranta led four teams to national championships in the Public Relations Students Association Bateman competitions. More recently, he pioneered The Carolina Agency, (TCA), an award-winning (22), nationally-affiliated student agency which won the 2014 PRSSA Campaign of the Year.

Along with TCA, Dr. Ranta teaches or has taught: PR principles, PR Writing, Advanced PR Writing, Magazine Writing, PR Campaigns, Advertising Campaigns, Strategic Communications Campaigns, Intro to Writing, Integrated Marketing Communications and Green Marketing. 


Second Author, The Student Run Agency Transitioning from Student to Professional (2018)

Contributing Author, Real World Career Preparation: A Guide to Creating A University Student-Run Communications Agency (2017)

VP Membership Services, SCPRSA 2017-2018

PRSA Educators Academy

PRSA Counselors Academy

Adviser, The Carolina Agency

Former professional Adviser, USC Bateman Team

Board Member, Lexington Chapter, Business Development Club (member of the month x 2) Vice President, Education Coordinator

Consultant, USC College of Education, Schools of Public Health, Psychology

Adviser, Magellan Scholar(s)

Thesis adviser, USC Honors College

Instructor, National Amber Alert Media Training 

Freelance writer, USC Office of Research and Technology, Business Link, Breakthrough Magazine, InterCom Magazine