B.A., English Literature and International Journalism, Shanghai International Studies
M.A., Journalism Studies, University of Wales (U.K.)
Ph.D., Mass Communication, Indiana University
Dr. Ran Wei taught in Hong Kong prior to joining the faculty at the University of
South Carolina. His research took him around the world, with a focus on Asian societies.
Dr. Wei's research has won numerous awards, including the Best Article of the Year
award in 2013 by International Marketing Review. He has written for Beijing News and
has spoken frequently at media organizations.
Dr. Wei's interests focus on the processes of mass communication and effects of media
messages in various contexts (political, social, promotional, health and risk) that
involve a wide range of media channels and devices (traditional and emerging). Research
that he has conducted includes media use and political participation, information-processing
strategies and news learning effects, third-person effects of election polls and political
attack ads, hostile media effect, uses and gratifications of new media, media messages
as cultural values, media institutions and journalistic practices in Greater China.
Communication and Information, Nanyang Technological University, November 2007.
Principal Investigator, RPS (Research and Productive Scholarship) Grant ($4,820) for
a project on “Avian Flu, Risk Perceptions and Information- seeking Behavior,” awarded
by The Office of Research and Health Sciences, University of South Carolina, 2006.
Co-Investigator, Special Grant for Hurricane Katrina for a project on “Communication
Patterns and Knowledge Gap among Evacuees before and after Hurricane Katrina” ($24,980),
awarded by the Office of Research and Health Sciences, University of South Carolina,
Principal Investigator, National Advocacy Center Special Grant for a project on “Audience
Viewing Behavior of the Justice Television Network” ($23,687), awarded by the National
Advocacy Center, The U.S. Department of Justice, May 2005.
Dr. Wei's teaching interests include research design and methods (primarily quantitative)
and SPSS/AMOS. He also teaches advertising and public relations (principles, research,
campaigns, management, and international) and communication technologies, new media
and society (theory, research methods, and mobile communication).
Wei, R., Lo, V., Xu, G., Chen, K., & Zhang, G. (forthcoming). Predicting mobile news
use among college students: The role of press freedom in four Asian cities. New Media & Society.
Wei, R. (2014). Texting, tweeting, and talking: Effects of smartphone use on civic
discourse engagement in China. Mobile Media & Communication. 2(1), 3-19.
Wei, R., & Lo, V. (2013). Perceived poll bias and inference of biased poll impact
in the 2010 U.S. midterm elections: Media performance in the eyes of the beholder.
The Open Communication Journal. 7, 1-9.
Former editor-in-chief, Mass Communication & Society
Former president, Chinese Communication Association (CCA)
Former internationalization committee member, Association for Education in Journalism
and Mass Communication (AEJMC)
Former membership committee member, Association for Education in Journalism and Mass