Q&A with advertising professor Bonnie Drewniany
The class meets to watch the Super Bowl, but the focus for those in attendance will not be the football game, but rather the advertisements in between the plays.
The class meets to watch the Super Bowl, but the focus for those in attendance will not be the football game, but rather the advertisements in between the plays.
The J-school has more to brag about than just windows. Read the big news about our LEED certification from the U.S. Green Building Council. Plus, find out how you can help SLIS with flooding research and get the latest news on Reading Rooster book recommendations.
Journalist and educator Charles Lewis is the speaker for the Baldwin Business and Financial Journalism Lecture. His topic, “The Buying…and Selling…of the President,” will examine the role of money in politics, particularly in the current presidential campaigns.
"Follow the Money," focuses on the behind-the-scenes story of the journalists who during 2012 conducted ground-breaking investigations about China's nouveau riche, and the dramatic, controversial and often frightening consequences.
Former professor Ralph Morgan, who inspired many advertising students to become media planners and buyers, passes away.
Christmas has come and gone, and the college is gearing up for 2016. Get the latest news on the director search for both the J-school and SLIS. Plus, find out what Dr. Amir Karami’s Twitter research can tell us about South Carolina’s attitude toward Syrian resettlement, and see who won the Student Ad Federation’s annual competition.
In the interdisciplinary university, research is not confined by artificial boundaries. Students and faculty collude across majors and schools.
Students working for Ezekiel Ministries had never before created a website in 24 hours, but the energy and passion flowing from teammates, mentors and the nonprofit organization seemed to make anything possible. This is CreateAthon@USC and it's the only reason college students would willingly stay at school for 24 hours straight.
Ten years after its first school visit, Cocky's Reading Express is still working toward eradicating illiteracy in South Carolina and getting kids excited about reading.
Two journalism professors created and executed an innovative and culturally inclusive study abroad program in China that produced a number of culture-based multimedia projects while changing the perspectives of the students who participated.
The School of Journalism and Mass Communications has new leadership as Tanner is promoted from interim director to the top position.
Dr. Shannon Bowen discusses how exploring counter-ideas works to help understand rationales, boundaries, and why you believe something.
Dr. Samantha Hastings carries more titles than you can reasonably fit on a business card. And as ALISE president, she brings an international spotlight to the School of Library and Information Science.
Move over 30 Rock! The Kennedy Greenhouse Studio at USC features mass communications students broadcasting live and a hands-on production experience.
In July 2016, two SLIS professors will return to South Africa to help teens in that country write, design and publish a graphic novel to teach other young adults in their area about the dangers of HIV/AIDS.
A student association’s Banned Books Week exhibit “Scandal in the Stacks” inspired the theme of their fundraising calendar, ‘dark force of censorship.' Both the exhibit and the calendar are two of the activities that earned them national recognition.
Logos. Ads. Videos. Social media campaigns. The Student Ad Federation awarded $1,000 in prize money for student work in a variety of categories. See the winners!
Child abduction. It’s a crime that is often sensationalized by the media and one that terrifies most parents. For many it’s a hard subject to talk about, but for Leigh Moscowitz it’s the focus of her latest book.
InterCom magazine, the student-produced alumni and donor magazine for the college, won three platinum awards, two gold awards and four honorable mentions in the 2015 MarCom Awards for two recent issues.
Dr. Shannon Bowen discusses the culture of compliance in corporate America and why communication pros must look closely at the ethics of all decisions, including good will or intention.
Cynthia Graham Hurd died in the June Charleston church shooting. A fellowship has been endowed to honor her life and community outreach.
Communicators and researchers interested in how collective online behavior can be translated into usable data met at an in-person and virtual workshop - the first of its kind hosted by students in the School of Library and Information Science.
The College of Information and Communications's annual Gamecocks on the Green gets a new name in honor of both schools being located in the heart of campus. But the fun and fellowship stays the same.
Master’s-level programs have had to adapt to keep up with students who seek an educational experience customized to their particular goals, and who put a premium on skills and experience that prospective employers will find valuable. Such programs can be found in SLIS.
What do a public relations aficionado, an entertainment marketing officer, a newspaper editor for the troops, a sports broadcast producer and a billion-dollar company's co-founder have in common? They all have a degree from the J-school.
Did you know that nearly two-thirds of college students do not purchase textbooks due to cost? SLIS's Dr. Darin Freeburg is one of five USC faculty who have been selected to combat that.
Doctoral students Karen Miller and Hassan Zamir and 2015 doctoral graduate Chris Cunningham recently received high accolades from the Association for Information Science and Technology.
Similar to "speed dating," the Mentor Match program kicks off with a fast-paced networking event which pairs students with alumni.
Dr. Shannon Bowen writes: "To earn your place at the table, in most cases, CEOs will not respect a yes-person. They would rather have someone with a spine in that seat."
Are you a veteran, or do you know a veteran who is interested in learning about our MLIS program? Join us online to discuss our programs and the benefits available through the GI Bill.
Forget the ribbon cutting! This building dedication featured a banner unveiling and a performance by alumni Darius Rucker and Mark Bryan in honor of the school’s long-awaited new location.
Here's a health, Carolina. SLIS director Sam Hastings and staff at USC's annual State of the University report on the Horseshoe.
Joe Keeton, who was "plucked out of a lumber yard to sell books," is just one of the leaders honored at the ALL Awards for contributions in developing and implementing innovative and creative approaches to literacy education.
With the presidential campaign heating up, Dean Bierbauer will moderate an elite national panel in preparation for South Carolina's presidential primaries.
Advertising Professor Bonnie Drewniany is surprised with a very personalized gift from a former student.
Are TV’s “live shots” too great a risk? — Dean Bierbauer reflects on the recent tragedy in Roanoke when the live shot became the center of the action.
Finding your first job after graduation can lead to new adventures. For Taylor Atkinson, one application took her to the other side of the world.
ESPN. Cosmopolitan Magazine. The Today Show. Ben Carson's political campaign. These are just a few of the places our students interned this summer. Here are their stories.
SCETV's education blog features an article written by Kim Jeffcoat, director of the SC Center for Children's Books and Literacy, which discusses the various approaches to reducing illiteracy in the state.
ColaDaily.com reports on the opening of the new building and features alumni response (including a little "friendly jealousy") to the facility, technology and the new view.
Two USC faculty were recipients of the top faculty awards from the Mass Communication and Society Division of AEJMC, one of the largest and most active of AEJMC - the educational association of journalism and mass communication educators, students and media professionals.
Graduate student Anna Mills Polatty spends her free time studying, doing charity work and ... wearing a crown? Take a look at her adventure through the Miss America organization.
The USC Library and Information Science Student Association (LISSA) chapter has been named the American Library Association student chapter of the year.
Students and faculty will return to classrooms in August that have state-of-the art technology. The J-school's new home, in a renovated three-story building on the Horseshoe, will have an antiquated feature that students and professors likely will value as much as the new flatscreen TVs and iMAC computers — windows.
It's been a long time coming. More than 1000 boxes have been moved. There's still work to be done. But we've moved out and in. And we've got the photos to prove it.
Visual communications graduate Jaimie Falke Devita is using her talents to bring awareness to at-risk, inner-city high school students in Columbia, South Carolina.
It is with great sadness that we share the news of the death of Cynthia Graham Hurd, a 1989 graduate of the School of Library and Information Science.
To assistant professor Elise Lewis, service learning is more than just giving back. It's also a way for students to engage in a fun experience that develops lifelong skills.
In a class taught by Mark Tatge, you can expect finances, social media and colorful kazoos. Tatge is teaching while earning his doctorate through the Baldwin Business Fellowship.
The visual communications program began in 2004 with 35 students. A decade later, many of them are now alumni with established careers in the communications industry.
A communications degree doesn't always lead to a corporate job. In Zachary Blankenship's case, it led him to Cambodia where he met a young boy who sparked a need for change.
Alumni Amy Coquillard (MLIS) and David Chadwell arrived at their new jobs at Cairo American College in 2013, just weeks after the ouster of Egyptian President Mohamed Morsi. Despite nightly curfews and the occasional sound of gunfire in the streets, the couple stuck it out and is now thoroughly enjoying life abroad.
Take a look inside the 2015 Media and Civil Rights History Symposium, the only one of its kind in the country.
A young faculty member seeks to expand the Diversity Leadership Group's horizons on campus.
Rosalyn Durant, a very busy vice president of college sports programming at ESPN, is always available to mentor students — especially when they are fellow Gamecocks.
Senior instructor David Weintraub teaches students the ins and outs of entrepreneurship in his course, Freelancing for Creative Professionals.
From electronic typewriters of the 70s to robotics and makerspaces of today, the School of Library and Information Science has embraced technology from the start.
Social media is commonly studied by PR academics. Dr. Shannon Bowen discusses new research in a UofSC doctoral dissertation which focuses on the relationship variable of control mutuality, or shared control of policy and organizational decisions in social media.
Two doctoral students were awarded for their outstanding teaching and research at the School of Journalism and Mass Communications Doctoral Student Research Symposium.
In 1985, Bon Jovi took to the Carolina Coliseum stage. In 1977, Strom Thurmond watched Elvis Presley play the Carolina Coliseum. And in 1968, Jim Haney was a teaching assistant, checking to make sure everyone in reporting class had carbon in their typewriters.
Cocky’s Reading Express™ will be blowing out 10 candles this year and, with help from BP America, got itself an early anniversary present – a new exterior for its beloved bus.
What are we? What we call ourselves? What others call us? What it says on or above the door? Dean Bierbauer discusses the college name change and how it reflects our role and mission.
For Tamara King, two things have been major players in her life since day one — community and books. She finally found a way to work both into her career.
When McDonald's wanted to create a new ad campaign, it needed archivist Jessica Farrell to look back through the old.
Where you learn it matters. So where you find the story might also be where you find the classroom.
Why did our three new faculty members choose teaching? Because they believe in lifelong learning, and know that they can learn from their students.
Hayden Antal co-produced a movie for the 2015 Campus MovieFest as a side project. Not only did it win top honors, it was selected to show at Cannes International Film Festival in France.
Not many college graduates land their dream job before their diploma is in hand but Chris Rosa's hard work at Carolina landed him that coveted gig. Just a few weeks after graduation, Rosa, a senior public relations major, will move to the Big Apple to work for VH1 as an entertainment writer.
School of Library and Information Science student Jonathan Boston has been awarded the Information Science Dewey Decimal Scholarship for the 2015-16 academic year.
Some teachers received a boost to their "cool" factor with a video parody of Beyonce's hit song "Single Ladies (Put A Ring On It)." The Carolina Agency, the student-run PR firm, served as creative consultants, onscreen talent, behind-the-scenes production assistants and social media promoters for the video released in support of science and math teaching.
Competing against statewide public relations professionals, The Carolina Agency, brought home the top award for their #RideWithPride integrated marketing campaign to get Gamecock license plates approved in Virginia.
Five seniors are heading to Chicago to compete as one of three finalist teams in a top national public relations campaigns competition. They'll be back on campus just in time to graduate.
Renowned PR scholar Jim Grunig often said, "There's nothing as practical as a good theory." The insights gleaned from the International Public Relations Research Conference can prove him right.
Children’s librarian Heather McCue has made it a point to find solutions to hardships that can penetrate a community.
Faculty from the School of Journalism and Mass Communications recognized student award recipients at the annual Honors and Awards Ceremony.
Service, excellence and commitment were the adjectives of the night as award recipients were honored by the School of Library and Information Science.
Creators of the 60-second commercial whose call-to-action promoted online and world-wide positivity via the #MakeItHappy hastag will pick up their Cocky Award for the best Super Bowl ad of 2015.
Courtney McKinney-Whitaker, (MLIS '05) has nothing against pretty dresses or pretty sentences. But she knew there would be no place for either in her book of historical fiction for young adults.
She retired last May, but the accolades continue for Dr. Shannon whose career touched a countless number of students and professionals.
Passion. Vision. Mission. They have it. Jason Broughton and Heather McCue were selected from among 300 nominees for this award from the Library Journal.
Dr. Peniel Joseph, a national commentator on issues of race, democracy, and civil rights, will address the community on April 3 at Zion Baptist Church as part of the Media & Civil Rights History Symposium.
Mark Joseph Walmsley's award-winning research focuses on how the process of news construction has affected understandings of the Civil Rights and Homophile Movements of the 1960s.
Keynote speaker Emily Gore will discuss community, data quality, discovery, reuse and sustainability within the framework of digital public libraries in the U.S.
The words of Carolina broadcast professor Richard Uray have stuck with Leeza Gibbons for nearly 40 years, teaching her the lesson of "more." The 1978 alumna recently won TV's "Celebrity Apprentice" and plans to use her prize money to renovate a home for families dealing with chronic illnesses or diseases.
Old school social networking, finding your niche and the rise of integrated marketing communications were just a few of the sessions available to students at the Real World Conference in Atlanta.
The only thing more intense than America's passion for football may be the way it is played. But what happens to a player every time he's hit was the topic of the Baldwin Business and Financial Journalism Lecture.
Students and faculty attending the AAF of the Midlands annual awards show strolled down the Yellow Brick Road during a Wizard of Oz themed event. Although they did not come home in a hot air balloon, they returned with some fancy hardware.
Twelve broadcast journalism students took park in the Radio Television Digital News Association of the Carolinas workshops in Charlotte - and one of them returned home with a scholarship.
SLIS alumnus Henry Fulmer is overseeing the moving of millions of documents, mementoes and art works while the South Caroliniana Library is being refurbished.
The Journalism Education Association has named Karen Flowers its 2015 Linda S. Puntney Teacher Inspiration Award recipient for her actions and ability to inspire others to pursue scholastic journalism teaching and advising.
Jackie Kilby is glad she was on the library school's listserv. One email blast contained information that sent her halfway around the world to practice her craft.
Public relations student Anna Mathias communicates through writing and music. She performs with the Trans-Siberian Orchestra and writes for, and edits, websites for other musicians.
Armed with only a laptop and one remarkable vision, Susan Lyon led the digital information movement at Richland Library into the 21st Century.
Dwayne Bray will discuss the groundbreaking work the award-winning Outside the Lines program has done to document brain injuries in the multi-billion-dollar business of football.
His job in communications for the Southland Conference in Dallas keeps alumnus Calhoun Hipp moving seven days a week.
Maintaining authenticity without compromising usefulness has been the mantra of the stabilization and renovation of one of the oldest buildings on campus.
Class, clickers and commercials. It all 'Ads'up to one Cocky Award winner for the best Super Bowl Ad.
If the space around you reflects who you are, then Bonnie Drewniany's story is written all around her office.
Shannon Bowen's unique, quantitative analysis of media stories and press releases related to Toyota’s auto recall crisis shows the damage that failing to acknowledge ethical lapses in public relations communications might do to a company’s reputation and long-term financial health.
Journalists did not need the atrocity of the attack on Charlie Hebdo in Paris to know that ours is a risky business. But it has made the rest of the world aware of the price of exercising free speech.
At work and at play, Sara Lamberson utilizes her USC education. Alumna takes leading role promoting healthcare in South Carolina.
The metamorphosis continues. We are on schedule to open the new journalism building in the Fall.
M.M.C. student Jennifer Blencowe credits her USC graduate education for helping her land her first job in a television newsroom.
Cocky's Reading Express has received a $25,000 donation to help Carolina students and the university mascot travel the state to spread the love of books and reading.
Dr. Feili Tu-Keefner is addressing the increasing need for health and science information with a new textbook. To prepare students, she has collaborated with a colleague to publish a textbook for library and information science courses.
Dr. Andrea Tanner is leading the University of South Carolina’s research into what people know, think they know and need to know about the new health care law.
When students signed up for a two-week trip to Africa, they thought they’d be roughing it without hairdryers and Facebook. What they got was a journey to the part of journalism that changes lives.
The Museum Computer Network Conference showcases a series of rapid-fire, five-minute talks from some of the most provocative thinkers in the museum field. And Porchia Moore, one of the eight speakers chosen, is from the School of Library and Information Science.
A WIS TV interview with retired journalism professor Patricia McNeely whose new book, Sherman's Flame and Blame Campaign, explains a Sherman strategy that she says previous historians overlooked.
Football in the South is a pretty big deal. It is a religion, and the Southeastern Conference is its denomination. ESPN executive Justin Connolly discusses the rise of the SEC network in the Buchheit Lecture.
Gold. What everyone wants to win. And students won six of them for work on InterCom, the college alumni magazine.
Three students win top honors for news stories produced as part of their senior semester CarolinaNews course.
In her PRWeek column, USC's Dr. Shannon Bowen says schools must change the core competencies within the PR major to meet the challenges of this dynamic field.
Add Alexis Mood and Liana Miller to the list of USC students selected for a national honor: Both were named Most Promising Multicultural Students by the AAF - two of the 50 chosen nationwide.
Students developed a complete package of stories and multimedia elements addressing election issues, including Lexington County's proposed penny tax increase, roads, agriculture and traffic signals.
They hold a variety of jobs: director, coach, reporter, ad man and marketing executive. But they have at least one thing in common - a degree from the J-school.
Now in South Carolina, Library and Information Science Associate Professor Karen Gavigan is honored for her contributions in North Carolina.
Alumnus Sid Bedingfield (Ph.D. 2014, M.A. 2010) heads north to pursue an academic career that began in Gamecock Country.
To mass communications graduate students, Dr. Donald Shaw is as famous as a rock star. So it was thrilling to spend an afternoon with this pioneer in mass communications research.
The "Scandal in the Stacks" display at Thomas Cooper Library could easily have been called, "I didn't know that book was banned!"
This summer, students in the School of Journalism and Mass Communications interned at companies nationwide, gaining out-of-classroom experiences crucial to their future success in the industry.
Sarah Funk and Charlsye Preston-Briegel have perfected what could be called the Aerial Map Boogie - digitizing aerial photography and learning archiving skills. But, they also get paid to do it.
The School of Library and Information Science recognized individuals, programs and organizations that have had a statewide impact on improving literacy in South Carolina.
Why spend your free time traveling across the state to read to kids? Because everyone loves Cocky, and it's part of our larger mission to improve literacy in South Carolina. (And it's a ton of fun.)
Talented Gamecocks prep for a good night's work benefitting eight nonprofits and thousands of South Carolinians.
Building community, dodging debate and dealing facts, and truth and justice were themes of three top paper awards for mass communication doctoral students.
Kirstie Russell jumped right into her studies in integrated communications. Munich. Berlin. The pool. And soon, she'll be climbing out into an exciting career.
Cocky brought some extra special readers to the library. Not only did they hand out 160 books, they also handed out vouchers to games.
Jeff Ranta shares his two-week fellowship experience as a member of ESPN's communication department.
Few students use the words "research" and "adventure of a lifetime" in the same sentence. However, for three outstanding students, it's a perfectly natural combination.
"I keep six honest serving-men, (They taught me all I knew); Their names are What and Why and When, And How and Where and Who." That's how Rudyard Kipling describes it. Get Dean Charles Bierbauer's modern-day translation.
Journalism school alumnus Jon Turner wrote a letter to the editor of The Daily Gamecock, USC's student newspaper. Turner described his five years of newsroom experience and his reasons for leaving. His prerogative. But he also summons all journalism students to join him in abandoning ship...
The US-Russia Bilateral Presidential Commission asked me, in part, to reflect on my time as a foreign correspondent here in Russia, then the Soviet Union, and how we -- our two countries and our journalists -- perceived the relationship.
Now that we've had some time to think about it, reaction to the U.S. government's role in monitoring and collecting our phone and online behavior seems to collect in two boxes. There's outrage: How dare they! And indifference: Whatever. Until we fully know what was done to whom and to what end, vigorous defense seems muted.
Leadership is what the School of Library and Information Science is all about, and the school has been recognizing leaders for 29 years. From awards to a powerful lecture by Pamela Wright, everybody left the Deans' and Director's Lecture as winners, empowered to take charge in their careers.
Doctoral student Sara Chizari loves information science, but living in Iran hindered her from furthering her research. So she is now attending the School of Library and Information Science with a SPARC fellowship grant, giving her the intellectual freedom she needs.
USC alumnus Stephen Brown is the managing director of the Atlanta office of Cohn & Wolf, a leading global communications agency. His client list includes consumer brands and retail, technology and health care companies. It's a full plate, but the 1995 graduate learned plenty about juggling at Carolina.
Helen Fellers, also known as the "Reading Rooster," was honored with a Literacy Leaders Award from the School of Library and Information Science for a storied career that started as a library Bookmobile driver in the 1950s.