Professional mentors are invaluable to CreateAthon@USC. The young creatives need guidance in channeling their creativity and ideas to deliver great work under intense pressure and strict deadlines. Mentors are assigned to creative teams. The students and mentors work together to build top-notch creative marketing campaigns that the nonprofits deserve but could otherwise not afford. CreateAthon would not be such a success without the direction mentors provide to the students. The experience is exhausting, but incredibly fun and rewarding.