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Super Ad Poll


Which Super Bowl advertiser will score a touchdown?

The USC community — faculty, staff, students and alumni— is invited to join journalism students in casting their ballots for the best Super Bowl LII commercial Sunday, Feb. 4, 2018.

The Class

One hundred students and faculty in the School of Journalism and Mass Communications will gather in the School’s state-of-the-art multimedia room for Cocky's Super Ad Poll to watch the game and critique this year’s lineup of Super Bowl commercials. They will evaluate commercials on likability, persuasiveness and brand identity.

Online Poll

Alumni and friends can vote online from this Web page. The link will be available on this page at the conclusion of the Super Bowl and until 9 a.m. the next day.

The Cocky Award

Each year the advertising team that creates the winning commercial is invited to campus to receive the coveted Cocky Award and share behind-the scenes stories in the making of the commercial.