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College of Hospitality, Retail and Sport Management


Faculty and Staff

Deborah J. C. Brosdahl, Ph.D.

Title: Associate Professor / Retailing
M.S., B.S.
Department: Department of Retailing
College of Hospitality, Retail and Sport Management
E-mail: brosdahl@hrsm.sc.edu
Phone: 803-777-6249
Fax: 803-777-6427
Office:

Carolina Coliseum, Room 4010-C

Deborah J. C. Brosdahl

Background

Ph.D., Iowa State University, Ames, IA
M.S., University of Missouri, Columbia, MO
B.S., Iowa State University Ames, IA

Dr. Brosdahl is an associate professor in the Department of Retailing at the University of South Carolina. She teaches retail management strategies and multi-national retailing. Her research focuses on consumer behavior especially with regard to adolescents and most recently, in the area of sustainability. She also researches in the area of merchandising education. Dr. Brosdahl has received numerous teaching awards including the All-Star Award, given to the field's outstanding educator as deemed by the apparel and textile industry based on a nomination from the International Textile and Apparel Association. Dr. Brosdahl has been successful obtaining more than $700,000 in funding for her research. Her research is published in journals including the  Journal of Fashion Marketing and Management, Clothing and Textiles Research Journal, Journal of Consumer Education, and the Journal of Family and Consumer Sciences.

Prior to arriving at USC, Dr. Brosdahl was at Kansas State University in the Department of Apparel, Textiles and Interior Design for 11 years where she received many teaching and faculty awards and was major advisor for numerous Master's and Ph.D. students. Dr. Brosdahl completed her Ph.D. at Iowa State University in 1995, her M.S. from the University of Missouri in 1990, and her B.S. from Iowa State University in 1979. Dr. Brosdahl is an active member of the International Textile and Apparel Association serving in many capacities for this professional organization including council member, conference chair, and co-editor of a special focused issue on teaching and learning of the Clothing and Textiles Research Journal. She was recently named to Marquis' Publication's 2009 Who's Who in America, and is a member of Kappa Omicron Nu, and Phi Upsilon Omicron.

Honors and awards

  • Marquis' Who's Who 2009 2008-2009
  • Dean Barbara S. Stowe Endowed Faculty Development Award. College of Human Ecology. Kansas State University
  • 2008 Big 12 Faculty Fellowship
  • 2006 Apparel Magazine All Star Award: National award winner. Nominated by the International Textile and Apparel Association and selected by the Editorial Board of Apparel Magazine.
  • International Textile and Apparel Association Secretary, 2006-2008
  • Nominated for 2006 Presidential Award for Excellence in Undergraduate Teaching
  • Nominated for 2006 Coffman Chair for University Distinguished Teaching Scholars
  • Nominated for 2004-2005 Commerce Bank Outstanding Teaching Award
  • Nominated for 2004-2005 Presidential Award for Excellence in Undergraduate Teaching
  • 2005-2006 Dean Barbara S. Stowe Endowed Faculty Development Award. College of Human Ecology, Kansas State University
  • Kansas State University Faculty Exchange for Teaching Excellence. International Textile and Apparel Association/American International University Faculty Travel Award recipient
  • Outstanding KSU Faculty: awarded by Pi Beta Phi Eden Travel International Faculty Award Winner: International Textile and Apparel Association
  • 2003 KSU Wakonse Fellow: Wakonse Conference on College Teaching. Office of the Provost
  • Co-Editor: Clothing and Textiles Research Journal Special Focused Issue: Scholarship of Teaching and Learning in Clothing and Textiles
  • Founding Board Member: International Colour Congress
  • Alford-Myers Outstanding Teaching Award: College of Human Ecology, Kansas State University, 1999-2000. (1990)

Research

Consumer behavior: Adolescents, men and sustainability
Merchandising education

Teaching

Undergraduate:
RETL 485 - Multi-National Retailing
RETL 487 - Retail Management Strategies
AT 150 - Introduction to Professions in the Textile and Apparel Industry
AT 330 - Clothing and Society
AT 425 - Apparel and Textile Promotion
AT 545 - Apparel and Textile Industry
AT 575 - Principles of Forecasting AT 576 Principles of Buying
AT 430 - History of Costume
AT 650 - Study Tour (various tours including London, Seattle, Los Angeles, New York, Las Vegas)
Graduate:
AT 835 - Apparel and Textiles Economics
AT 840 - Consumer Behavior
AT 850 - Research Methods
AT 860 - Contemporary Topics
AT 860 - Marketing to Specialized Apparel Markets

Publications:

Al Mousa, M. and Brosdahl, D. J. C. (in press). " Online apparel purchasing: A cultural comparison of Saudi Arabian and U.S. consumers." Journal of International Business and Cultural Studies.

Brosdahl, D. J. C. (2013). "Every man for himself! A review of shopping loyalty differences between men and women." In Psychology of Loyalty. (pp. 109-121). NY: Nova Publishers.

Brosdahl, D. J. C., and Al Mousa, M. (2013). "Risk perception and internet shopping: comparing United States and Saudi Arabian consumers." Journal of Marketing and Management Research, 13(May). Available here

Pinson, C. and Brosdahl, D. J. C. (2013). "The Church of Mac: exploratory examination on the loyalty of Apple customers." Journal of Marketing and Management Research. Available here.

Brosdahl, D. J. C. and al Mousa, M. (in press). "The influence of risk perception in online purchasing behavior: A cross-cultural study." Journal of Management and Marketing Research.

Brosdahl, D. J. C. and Carpenter, J. M. (2012). "US male generational cohorts: Retail format preferences, desired retail attributes, satisfaction and loyalty." Journal of Retailing and Consumer Services, (19)6, 545-552.

Brosdahl, D. J. C., and Carpenter, J. M. (Fall 2011). "Is green the new black? Assessing textile and apparel undergraduate students' environmental knowledge, concern and responsibility." Journal of Textile and Apparel, Technology and Management, 7(2), 1-15.

Brosdahl, D. J. C., and Carpenter, J. M. (2011). "Shopping orientations of US males: A generational cohort comparison. Journal of Retailing and Consumer Services,18(6), 548-554.

Brosdahl, D. J. C., and Carpenter, J. M. (2010). "Consumer knowledge of the environmental impacts of textile and apparel production, concern for the environment, and environmentally friendly consumption behavior." Journal of Textile and Apparel, Technology and Management, 6(4), 1-9.

Carpenter, J. M., and Brosdahl, D. J. C. (in press). "Exploring retail format choice among U.S. males." International Journal of Retail and Distribution Management.

Meyer-Brosdahl, D. J. C. (2007). "Quality over quantity: The key to sustainable fashion?" FutureFashion White Papers. NY, NY: Earth Pledge.

Meyer, D. J. C., and Kadolph, S. J. (2005). "The scholarship of teaching and learning in textiles and apparel." Clothing and Textiles Research Journal, 23(4), 209-215.

LeHew, M. L. A., and Meyer, D. J. C. (2005). "Preparing global citizens for leadership in the textile and apparel industry." Clothing and Textiles Research Journal, 23(4), 290-297.

Meyer, D. J . C., and Kadolph, Sara J. (2001/2002). "Educating the adolescent clothing consumer: Advancing the understanding of quality." Journal of Consumer Education 19/20, 18-24.

Meyer, D. J. C., and LeHew, M. (2001). "The professional Master's degree: Addressing the changing needs of textiles and apparel students and industry." Journal of Family and Consumer Sciences, 93(4), 75-78.

Meyer, D. J. C., Kadolph, S. J., Cosbey, S., Hillery, J., Haar, S., Day, M., Keiser, S., and Brandes, K. (2001). "Integrating quality into the textile and apparel high school curriculum." Journal of Family and Consumer Sciences, 93(4), 84-87.

Paige, R. C., Meyer, D. J. C., and Kadolph, S. J. (2001). "Satisfying the consumer: Understanding the synergistic effects of education and informational strategies among retail channels." Journal of Shopping Center Research, 8(1), 41-58.

Meyer, D. J. C., and Anderson, H, C. (2000). "Preadolescents and apparel purchasing: Conformity to parents and peers in the consumer socialization process." Journal of Social Behavior and Personality, 15(2), 243-258.

Anderson, H. C., and Meyer, D. J. C. (2000). "Preadolescent consumer conformity: A study of motivation for purchasing apparel." Journal of Fashion Marketing and Management, 4(2), 173-181.

Meyer, D. J. C., and Wilson, L.. (1998). "Bringing civilization to the frontier: The role of men's coats in 1865 Virginia City, Montana Territory." Clothing and Textiles Research Journal, 16(1), 19-26.

Selected grants and projects

Brosdahl, D. J. C. (2008). Team Cotton: Reaching Apparel and Textile Undergraduates Through Peer Interaction. $43,303. Cotton, Inc.

Brosdahl, D. J. C. (2008). Promoting Inter-Institutional Collaboration and International Experiential Learning in Apparel and Textiles Programs. $1,411. Big 12 Faculty Fellowship.

Brosdahl, D. J. C. (2008). Incorporating Sustainability into Apparel and Textiles— Professional Development through the Association for the Advancement of Sustainability in Higher Education. $1,240. Dean Barbara S. Stowe Faculty Development Award.

Brosdahl, D. J. C. (2008). Is Green the New Black? Assessing Apparel and Textile Undergraduate Students' Knowledge of, and Attitudes Toward, Sustainability. $2,270. College of Human Ecology SHO Funding.

Meyer-Brosdahl, D. J. C., and LeHew, M. L. A. (2006-2011). $196,850 + 25% salary. Sustainability Trends and Issues Associated with Textile/Apparel Channel of Distribution. Agricultural Experiment Station.

Meyer-Brosdahl, D. J. C. (2006). Scholarship: Pathways to Leadership Workshop for . $400. Board of Human Sciences.

Meyer-Brosdahl, D. J. C., and Lehew, M. L. A. (2005). Sustainable TechStyle Outreach and partnership: Developing a national organization to impact sustainable policy. $1,500. Dean Barbara S. Stowe Faculty Development Award.

Meyer, D. J. C. Introducing the concept of global citizenship: An example of cultural responsibility. (2005). $600. Department of Textiles, Apparel and Interior Design: Infusing Intercultural Competencies into Curricular Offerings in ATID Funding.

Meyer, D. J. C. Scotland's History and Contribution to the Textile and Apparel Industry (2003). $1,000. International Textile and Apparel Association: Eden Travel International Faculty Travel Grant

Meyer, D. J. C., Ramaswamy, G. N., and Gatewood, B. M. (2003). Consumer's Knowledge, Perceptions, Attitudes and Shopping Patterns for Non-Flammable Children's Sleepwear $947. College of Human Ecology Incentive Grants.

LeHew, M. L. A., Meyer, D. J. C. (2003). Educating Future Leaders for the Textile and Apparel Industry: Infusing Global Citizenship Into the Undergraduate Curriculum. $100,000. United States Department of Agriculture: Challenge Grant Program.

Meyer, D. J. C., Ramaswamy, G. N., and Gatewood, B. M. (2003). Consumer's Flammability knowledge, perceptions, attitudes, and shopping patterns for children's sleepwear. $2,000. Kansas State University Small Research Grants Program.

Meyer, D. J. C. (2002). Highlighting Awareness of Intercultural Influences in Fashion." $600. Office of the Provost; Intercultural Diversity Fund.

Meyer, D. J. C. (2002). Promoting Intercultural Experiences in AT525: Principles of Buying and Forecasting. $870. Office of the Provost; Intercultural Diversity Fund.

Paige, R., Meyer, D. J. C., and Kadolph, S. J. (2000-2001). Satisfying the consumer: Understanding the synergistic effects of education and informational strategies among retail channels. $8,600. International Council of Shopping Centers.

Meyer, D. J. C. (Spring 2000). Kansas State University Faculty Development Award. Ars Textrina International Textiles Conference. $1000.

Meyer, D. J. C. (Fall, 1999). Graduate Student Recruitment: ITAA hospitality event. Kansas State University Graduate School. Written on behalf of ATM Graduate Faculty. $750.

Meyer, D. J. C., and Kadolph, S. J. (1999-2000). Enhancing faculty knowledge of apparel industry quality assurance practices. Subcontractor for Washington State University. $11,963.

Huck, J., and Meyer, D. J . C. (1998-1999). Clothing requirements and recommendations for Schwan's personnel. Schwan's Inc. $28,641.

Meyer, D. J. C., and Kadolph, S. J. (1997-2000). Enhancing faculty knowledge of apparel industry quality assurance practices. U.S. Department of Agriculture, Challenge Grant. Total: $122, 648; USDA: $66,324; Matching $66,324.

Loker, S., Evanson, S. L., Kearney, K., M., Jordan, C. L., Bryant, N. O., Salusso, C. J., Meyer, D. J. C., and Trayte, D. (1997-2000). University and industry partnership: Pacific Northwest apparel and textiles consortium. U.S. Department of Agriculture, Challenge Grant. Total $155,166, USDA: $77,580; Matching: $77,580.

Kadolph, S., and Meyer, D. J .C. (1997-1998). Quality assurance practices of industrial textile producers. International Textile and Apparel Association: Industrial Fabrics Association International Faculty Grant, $2,500.
Salusso, C. J., and Meyer, D. J. C. (1997). "Male consumers' perceptions of mail order textile product characteristics." Lands' End, Inc., $1,000.

Damhorst, M. L., and Meyer, D. J. C. (1994-1995). The Master's degree in textiles and apparel: Program characteristics, graduate placement, and marketability of the degree to business employers. International Textile and Apparel Association's Sunbury Textile Mills Corporation Grant, $2,500.

Damhorst, M. L., and Meyer, D. J. C. (1994-1995). The Master's degree in textiles and apparel: Study of program characteristics and placement of graduates. International Textile and Apparel Association's VF Corporation Grant, $1,000.

Wilson, L. E., and Meyer, D. J. C. (1989). Men's Coats of the Steamboat Bertrand. Margaret Mangel Fellowship Award, University of Missouri-Columbia, College of Human and Environmental Sciences, $1,500.

Professional affiliations

International Textile and Apparel Association, 1988-Present:

  • ITAA Secretary: 2006-2008
  • ITAA Council: 2006-2008
  • Planning Chair: 2009 Annual Meeting, Seattle
  • ITAA Board: 2001-Present
  • Co-editor: CTRJ Focused Issue—Scholarship of Teaching and Learning in Clothing and Textiles: 2005
  • Clothing and Textiles Research Journal—Board of Editors, 2002-2005.
  • Reviewer: 2005-Present
  • Student Scholarship and Fellowship Committee, Chair, 2001-2005, Member, 1999-2001
  • Undergraduate Research Paper Competition Reviewer, 2001
  • Planning Committee for 2001 ITAA Annual Meeting, Member
  • Graduate Education Committee Member, 1996-2000
  • Research Presentation Discussant, 1998
  • Research Oral Presentation Presider, 1999-2000
  • Graduate Paper Scholarship Reviewer, 1997-2002
  • Graduate Student Fellowship and Scholarship Reviewer, 1998-2005

International Colour Congress: Founding Board Member
American Collegiate Retail Association, Member
Costume Society of America, Member
American Family and Consumer Sciences Association, Member
International Federation of Family and Consumer Sciences, Member
Kappa Omicron Nu, Member Phi Upsilon Omicron, Member
American Society for Quality, Member