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College of Hospitality, Retail and Sport Management

Faculty and Staff

Andy Gillentine, Ph.D.

Title: Professor
Department: Department of Sport and Entertainment Management
College of Hospitality, Retail and Sport Management
Email: agillentine@hrsm.sc.edu
Phone: 803-777-3249
Fax: 803-777-6427
Office: Close-Hipp 768
Andy Gillentine, Ph.D., associate professor, Sport and Entertainment Management

Education

Ph.D., University of Southern Mississippi, 1995
M.S., Northeastern Oklahoma State University, 1990
B.A., Oklahoma State University, 1980

Background

Andy Gillentine is a professor in the College of Hospitality, Retail and Sport Management at the University of South Carolina. Prior to this appointment, Gillentine held positions as associate dean of the college and chair of the Department of Sport and Entertainment. Before accepting his position at USC, Gillentine was the associate dean, associate professor and director of the Sport Administration Programs at the University of Miami (2002-2010) and graduate program director at Mississippi State University (1995-2002).

In May 2012, Gillentine was named Distinguished Sport Management Educator by the North American Society of Sport Management, becoming only the fifth person ever to receive this honor. In 2009, he received the Sport Management Outstanding Achievement Award from the National Association of Sport and Physical Education. Additionally, he served as athletic director and coach for more than 15 years and is nationally recognized for his expertise in sport management curriculum and program development.

Gillentine was selected as a founding commissioner of the Council of Sport Management Accreditation (COSMA). Prior to this appointment, Gillentine served as chair of a joint task force of NASPE/NASSM, charged with formalizing the curricular standards required for accreditation. In 2007, he was appointed to serve as a board member of the Miami Dade Sports Commission, which is charged with developing and expanding the presence of the sport industry in Miami Dade County and South Florida. He served on the Sport Management Program Review Council Executive Board and as chair of the National Sport Management Council. He served as president of the Mississippi Alliance for Health, Physical Education, Recreation and Dance and later served as the MAHPERD executive director.

His research interests are sport marketing, professional development, and management issues in sport. Gillentine is also recognized as one of the leading experts in the study of the legal, managerial and marketing aspects of tailgating at sport and entertainment events.

Gillentine has conducted research projects for numerous sport organizations that have resulted in more than 50 publications, four books and over 100 national and international presentations. In 2007, he was appointed as a research fellow of the Research Consortium of the AAHPERD, the largest professional organization of sport and physical educators in the U.S. His textbook, Foundations of Sport Management, co-edited with Brian Crow, is widely used in sport management programs throughout the country and is currently in its third edition.

In the Media

Research

  • Professional development
  • Customer service
  • Entrepreneurship and innovation
  • Sport marketing

Honors / Awards

  • 2012 Distinguished Sport Management Educator, North American Society of Sport Management
  • 2009 Sport Management Outstanding Achievement Award, 
National Association of Sport and Physical Education
  • 2007 Miami Magnet Award, Greater Miami Convention and Visitors Bureau
  • 2007 Research Fellow, American Alliance of Health Physical Education, Recreation and Dance—Research Consortium.
  • 1999 Pride in Teaching Award, Mississippi Association for Health, Physical Education, Recreation and Dance
  • 1995 Outstanding Doctoral Student, University of Southern Mississippi

Books

Gillentine, A., & Crow, B. (Eds.) (2014). Foundations of sport management (3rd ed.). FIT Press.

Gillentine, A., Baker, B., & Cuneen, J. (2012). Critical essays in sport management: Exploring and achieving a paradigm shift. Holcomb Hathaway Publishing.

Gillentine, A. (2010). If at first…Thoughts on dealing with losing and failure. American Press.

Book Chapters

Gillentine, A., Crow, B., & Harris, J. (2014). Introduction to the sport industry. In A. Gillentine & B. Crow (Eds.), Foundations of sport management. FIT Press.

Gillentine, A., Crow, B., & Clavio, G. (2014). Communication and media relations in sport. In A. Gillentine & B. Crow (Eds.), Foundations of sport management. FIT Press.

Gillentine, A. (2012). Moving mountains: The need for shifting paradigms in sport management. In A. Gillentine, B. Baker & J. Cuneen (Eds.), Critical essays in sport management: Exploring and achieving a paradigm shift.  Holcomb Hathaway Publishing.

Gillentine, A. (2010). The importance of quality sport management internship supervision. In J. Miller & T. Seidler (Eds.), Issues in sport management internships. Carolina Press.

Gillentine, A., & Miller, J. (2010). Steps in preparing for the sport management internship. In J. Miller & T. Seidler (Eds.), Issues in sport management internships. Carolina Press.

Miller, G., & Gillentine, A. (2010). Sport management internships evaluation and assessment. In J. Miller & T. Seidler (Eds.), Issues in sport management internships. Carolina Press.

Gillentine, A. (2009). Alcohol related criminal behavior in sport. In J. W. Lee & J. C. Lee (Eds.), Sport and criminal behavior. Carolina Press.

Research Publications

Willett, J. B., Goldfine, B., Seidler, T., Gillentine, A., & Marley, S. (2014). Prayer 101: Deciphering the law — What every coach and administrator should know. Journal of Physical Education, Recreation and Dance, 85(9), 15-19. https://doi.org/10.1080/07303084.2014.958252

Titlebaum, P., Gillentine, A., Brown, M., Miller, J., & Koesters, T. (2014). Sponsorship activation: Best practices in North American professional team sport. International Journal of Sport Management, 15(2), 239-256.

Miller, J., & Gillentine, A. (2013). Student perceptions of multi-student projects: Implications in preparing students for the professional sport industry for sport marketing educators. International Journal of Sport Management, 14(3),338-356.

Gillentine, A., Miller, J., & Crow, B. (2010). Developing a best practice model for tailgating events. Journal of Event and Venue Management, 2(2), 54-68. https://sc.edu/study/colleges_schools/hrsm/research/publication_highlights/spte/journal_venue_and_event_management_archives/jvem_vol-2_iss-2/vol-2_iss-2_essential-components-of-a-best-practice-model-for-tailgating-events/

Gillentine, A., Miller, J., & Calhoun, A. (2008). Negligent marketing: What all sport marketers should know. Journal of Contemporary Athletics, 3(2).

Miller, A., Gillentine, A., & Veltri, F. (2008). Risk management at Division I intercollegiate football stadiums: Do spectators perceive they are protected against terrorism? Journal of Contemporary Athletics, 3(1), 1-15.

Miller, J., Veltri, F., & Gillentine, A. (2008). Spectator perception of security at the Super Bowl after 9/11: Implications for sport facility managers. SMART Journal, 4(2), 16-25. http://ww.w.thesmartjournal.com/superbowl.pdf

Drummond, J., Hostetler, K., Laguana, P., Gillentine, A., & Del Rossi, G. (2007). Self-reported comfort of collegiate athletes to injury and condition care by same- and opposite-sex athletic trainers. Journal of Athletic Training, 42(1), 106-112. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1896076/

Miller, J., & Gillentine, A. (2006). An analysis of risk management policies for tailgating activities at selected NCAA Division I football games. Journal of Legal Aspects of Sport, 16(2), 197-215. https://doi.org/10.1123/jlas.16.2.197

Gillentine, A., & Miller, J. (2006). The legal implications of tailgating. International Journal of Sport Management, 7(1), 102-111.

Miller, J., Veltri, F., & Gillentine, A. (2005). A student perspective of intramural sport risk management procedures. Recreational Sports Journal, 29(1), 22-32. https://doi.org/10.1123/rsj.29.1.22

Robinson, M., Trail, G. T. Dick, R., & Gillentine, A. (2005). Fans vs. spectators: An analysis of those who attend intercollegiate football games. Sport Marketing Quarterly, 14(1), 43-53.

Grants

Gillentine, A., Regan, T., Brown, M., & Koesters, T. (2012). Market Analysis of the Carolina Panthers. Moore and Associates. $16,000.

Gillentine, A. (2006). An Examination of the Effectiveness of Podcasting in Sport Management Education. University of Miami Research Grants. $2,000

Gillentine, A. (2003). An Examination of the Need for International Education and Second Language Acquisition in the Sport Industry. School of Educational Research Grants. $2,000

Golfine, B., Gillentine, A., Phillips, D., & Seidler, T. (2002). An Investigation of Athletic Event Policies Regarding Displays of Religion and Patriotism. Kennesaw State University. $1500.00.

Usdan, S. L., PI, Hunt, B., & Gillentine, A. (2001) Changing Misperception: A Comprehensive Approach to Alter High-risk Drinking Perceptions and Behaviors. U.S. Department of Education. $278,620.89.

Gillentine, A., Lambert, J., & Green, S. (2000). SMARTer Kids Grant for SMART Products. $2499.

Gillentine, A., Lambert, J., & Green, S. (2000). SMARTer Kids Grant for NEC Visual Presentation Products. $5,945.

Lovell, N., Alexander, M., & Gillentine, A. (2000). Phil Harding Grant Program. The Development and Implementation of a Community College Administrative Leadership Training Program. $43,000.

Professional Affiliations

  • North American Society of Sport Management
  • World Association of Sport Management
  • Sport and Recreational Law Association
  • International Association of Venue Managers
  • National Interscholastic Athletic Administrators Association
  • Phi Delta Kappa

Consulting Experiences

  • Buckinghamshire News University (2007). Academic Program Evaluation and Approval. Buckinghamshire, U.K.
  • Simply Paradise Villa (2006). Site Risk Analysis and Evaluation. Puerto Plata, Dominican Republic
  • University of Alabama (2005). Curriculum and Program Development
    Northwood University (2005). Academic Program Evaluation and Approval
    Playamor Villas (2005). Site Risk Analysis and Evaluation. Puerto Plata, Dominican Republic
  • Southeast Missouri State University (2005). Academic Program Evaluation and Approval
  • Swim Gym, Inc. (2004). Program Risk Analysis
  • York College of Pennsylvania (2002) Academic Program Evaluation and Approval
  • Richton Public Schools (1999). Athletic Facility Development. Richton, Miss.

 

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