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College of Hospitality, Retail and Sport Management


Faculty and Staff

Andy Gillentine, Ph.D.

Title: Professor / Sport and Entertainment Management
College of Hospitality, Retail and Sport Management
E-mail: agillentine@hrsm.sc.edu
Phone: 803-777-3249
Fax: 803-777-6427
Office:

Carolina Coliseum, Room 2012-D

Andy Gillentine, Ph.D., Associate Dean and Professor

Background

Ph.D., University of Southern Mississippi, 1995
M.S., Northeastern Oklahoma State University, 1990
B.A., Oklahoma State University, 1980

Andy Gillentine is a professor and associate dean in the College of Hospitality, Retail and Sport Management at the University of South Carolina. Prior to this appointment, he held positions as chair of the Sport and Entertainment program at USC. Before accepting his position at USC, Gillentine was the associate dean, associate professor and director of the Sport Administration Programs at the University of Miami (2002-2010) and as graduate program director at Mississippi State University (1995-2002). In May of 2012, Dr. Gillentine was named Distinguished Sport Management Educator by the North American Society of Sport Management, becoming only the fifth person ever to receive this honor. In 2009 he received the Sport Management Outstanding Achievement Award from the National Association of Sport and Physical Education. Additionally, he served as athletic director and coach for more than 15 years and is nationally recognized for his expertise in sport management curriculum and program development. Previously, he was selected as a founding commissioner of the Council of Sport Management Accreditation (COSMA). Prior to this appointment, Gillentine served as chair of a joint task force of NASPE/NASSM, charged with formalizing the curricular standards required for accreditation. In 2007, he was appointed to serve as a board member of the Miami Dade Sports Commission, which is charged with developing and expanding the presence of the sport industry in Miami Dade County and South Florida. He served on the Sport Management Program Review Council Executive Board and as chair of the National Sport Management Council. He served as president of the Mississippi Alliance for Health, Physical Education, Recreation and Dance and later served as the MAHPERD executive director. His research interests are sport marketing, professional development, and management issues in sport. Dr. Gillentine is also recognized as one of the leading experts in the study of the legal, managerial and marketing aspects of tailgating at sport and entertainment events.

Dr. Gillentine has conducted research projects for numerous sport organizations that have resulted in more than 50 publications, four books and over 100 national and international presentations. In 2007 he was appointed as a research fellow of the Research Consortium of the AAHPERD, the largest professional organization of sport and physical educators in the U.S. His textbook, Foundations of Sport Management, co-edited with Brian Crow, is widely used in sport management programs throughout the country and is currently entering its third edition.

Research

Professional development
Customer service
Entrepreneurship and innovation
Sport marketing

Honors and awards

  • 2012 Distinguished Sport Management Educator, North American Society of Sport Management
  • 2009 Sport Management Outstanding Achievement Award, 
National Association of Sport and Physical Education
  • 2007 Miami Magnet Award, Greater Miami Convention and Visitors Bureau
  • 2007 Research Fellow, American Alliance of Health Physical Education, Recreation and Dance—Research Consortium.
  • 1999 Pride in Teaching Award, Mississippi Association for Health, Physical Education, Recreation and Dance
  • 1995 Outstanding Doctoral Student, University of Southern Mississippi

Books

Gillentine, A. and Crow, B. (Eds.) (2014). Foundations of Sport Management. 3rd Ed., FIT Press.

Gillentine, A., Baker, B., and Cuneen, J. (2012). Critical Essays in Sport Management: Exploring and Achieving a Paradigm Shift.  Holcomb Hathaway Publishing. Phoenix.

Gillentine, A. (2010) If at first…Thoughts on Dealing with Losing and Failure. American Press Boston, Mass.

Book chapters

Gillentine, A., Crow, B. and Harris, J. (2014). "Introduction to the sport industry." In Gillentine, A. and Crow, B. (Eds.) Foundations of Sport Management. FIT Press.

Gillentine, A., Crow, B., and Clavio, G. (2014). "Communication and media relations in sport." In Gillentine, A. and Crow, B. (Eds.) Foundations of Sport Management. FIT Press.

Gillentine, A. (2012). "Moving mountains: The need for shifting paradigms in sport management." In Gillentine, A., Baker, B., and Cuneen, J. (Eds). Critical Essays in Sport Management: Exploring and Achieving a Paradigm Shift.  Holcomb Hathaway Publishing. Phoenix.

Gillentine, A. (2010). "The importance of quality sport management internship supervision." In Miller, J. and Seidler, T. (Eds.), Issues in Sport Management Internships. Carolina Press.

Gillentine, A. and Miller, J. (2010). "Steps in preparing for the sport management internship." In Miller, J. and Seidler, T. (Eds.), Issues in Sport Management Internships. Carolina Press.

Miller, G., and Gillentine, A. (2010). "Sport management internships evaluation and assessment." In Miller, J. and Seidler, T. (Eds.), Issues in Sport Management Internships. Carolina Press.

Gillentine, A. (2009). "Alcohol related criminal behavior in sport." In Lee, J. W. and Lee, J. C. (Eds.), Sport and Criminal Behavior. Carolina Press.

Peer-reviewed manuscripts

Beck, J., Goldfine, B. Gillentine, A. and Seidler, T. (In Press). "Prayer 101: Deciphering the law: what every coach and administrator should know." Journal of Physical Education, Recreation and Dance.

Titlebaum, P., Gillentine, A., Brown, M., Miller, J. and Koesters, T. (2014). "Sponsorship activation: Best practices in North American professional team sport." International Journal of Sport Management. 15(2), 239-256.

Miller, J. and Gillentine, A. (2013). "Student perceptions of multi-student projects: Implications in preparing students for the professional sport industry for sport marketing educators." International Journal of Sport Management. 14(3),338-356.

Gillentine, A., Miller, J. and Crow, B. (2010). "Developing a best practice model for tailgating events." Journal of Event and Venue Management. 2(1), 54-68. 

Gillentine, A., Miller, J. and Calhoun, A, (2008). "Negligent marketing: What all sport marketers should know." Journal of Contemporary Athletics, 3(2).

Miller, A., Gillentine, A., and Veltri, F. (2008). "Risk management at Division I intercollegiate football stadiums: Do spectators perceive they are protected against terrorism?" Journal of Contemporary Athletics, 3(1), 1-15.

Miller, J., Veltri, F., and Gillentine, A. (2008). "Spectator perception of security at the Super Bowl after 9/11: Implications for sport facility managers." SMART Journal, IV(II), 16-25.

Miller, J., and Gillentine, A. (2007). "An analysis of risk management policies for tailgating activities at selected NCAA Division I football games." Reprinted in the National Association of University and College Attorneys, 371-386. 
Retrieved on November 26, 2007 from http://www.nacua.org/publications

Drummond, J., Hostetler, K., Laguana, P., Gillentine, A., and Del Rossi, GT. (2007). "Self-reported comfort of collegiate athletes to injury and condition care by same- and opposite-sex athletic trainers." Journal of Athletic Training, 42(1), 106-112.

Miller, J., and Gillentine, A. (2006). "An analysis of tailgating policies at Division I universities." Journal of the Legal Aspects of Sport, 16(2), 197-215.

Gillentine, A., and Miller, J. (2006). "The legal implications of tailgating." International Journal of Sport Management, 7(1) 102-111.

Miller, J., Veltri, F., and Gillentine, A. (2005). "A student perspective of intramural sport risk management procedures." Recreational Sports Journal, 29(1), 22-32.

Robinson, M., Trail, G. T. Dick, R., and Gillentine, A. (2005). "Fans vs. spectators: An analysis of those who attend intercollegiate football games." Sport Marketing Quarterly, 14, 43-53.

Grants (last 10 years)

Gillentine, A., Regan, T., Brown, M. and Koesters, T. (2012). Market Analysis of the Carolina Panthers. Moore and Associates. $16,000.

 Gillentine, A. (2006). An Examination of the Effectiveness of Podcasting in Sport Management Education. University of Miami Research Grants. $2,000

Gillentine, A. (2003). An Examination of the Need for International Education and Second Language Acquisition in the Sport Industry. School of Educational Research Grants. $2,000

Golfine, B., Gillentine, A., Phillips, D. and Seidler, T. (2002). An Investigation of Athletic Event Policies Regarding Displays of Religion and Patriotism. Kennesaw State University. $1500.00.

Usdan, S.L., PI, Hunt, B., Gillentine, A. (2001) Changing Misperception: A Comprehensive Approach to Alter High-risk Drinking Perceptions and Behaviors. U.S. Department of Education. $278,620.89.

Gillentine, A., Lambert, J., and Green, S. (2000). SMARTer Kids Grant for SMART Products. $2499.

Gillentine, A., Lambert, J., and Green, S. (2000). SMARTer Kids Grant for NEC Visual Presentation Products. $5,945.

Lovell, N., Alexander, M., and Gillentine, A. (2000). Phil Harding Grant Program. The Development and Implementation of a Community College Administrative Leadership Training Program. $43,000.

Professional affiliations

North American Society of Sport Management
World Association of Sport Management
Sport and Recreational Law Association
International Association of Venue Managers
National Interscholastic Athletic Administrators Association
Phi Delta Kappa

Consulting experiences

Buckinghamshire News University (2007). Academic Program Evaluation and Approval. Buckinghamshire, U.K.
Simply Paradise Villa (2006). Site Risk Analysis and Evaluation. Puerto Plata, Dominican Republic
University of Alabama (2005). Curriculum and Program Development
Northwood University (2005). Academic Program Evaluation and Approval
Playamor Villas (2005). Site Risk Analysis and Evaluation. Puerto Plata, Dominican Republic
Southeast Missouri State University (2005). Academic Program Evaluation and Approval
Swim Gym, Inc. (2004). Program Risk Analysis
York College of Pennsylvania (2002) Academic Program Evaluation and Approval
Richton Public Schools (1999). Athletic Facility Development. Richton, Miss