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College of Hospitality, Retail and Sport Management

Faculty and Staff

Simon Hudson, Ph.D.

Title: Professor, Part Time
Department: School of Hospitality and Tourism Management
College of Hospitality, Retail and Sport Management
Email: shudson@hrsm.sc.edu
Simon Hudson headshot

Education

Ph.D., University of Surrey, England
MBA, University of California

Background

Simon Hudson received his Master of Business Administration from the California State University and his doctoral degree in consumer behavior from the University of Surrey, United Kingdom. Hudson is an internationally recognized tourism expert who has written books on tourism marketing, golf tourism, the international ski industry, sports and adventure tourism, and customer service. Prior to coming to South Carolina, he held academic positions at universities in Canada and England, and has worked as a visiting professor in Australia, Austria, Fiji, New Zealand, Spain, and Switzerland. Hudson has also taught three times on Semester at Sea, a floating shipboard campus that integrates multiple-country study, interdisciplinary coursework, and hands-on field experiences for meaningful engagement in the global community. Prior to academia, Hudson spent several years working in the tourism industry in Europe.

Hudson has written 11 books. His first, published in 2000 and called Snow Business, was the first book to be written about the international ski industry, and Sports and Adventure Tourism was an edited text that came out in 2003. His third book (in two editions), Marketing for Tourism and Hospitality: A Canadian Perspective, has sold more than 10,000 copies, and Tourism and Hospitality Marketing: A Global Perspective was published in 2008. His 2010 book, Golf Tourism, was the first text written about this vast and growing worldwide industry, and he has since written a second edition. In 2013, he published a book called Customer Service for Tourism & Hospitality (now in its third edition), and in 2016 a book titled Winter Sport Tourism. Marketing for Tourism, Hospitality and Events was published by Sage in 2017 (a second edition to come in 2023), and The Worldwide Guide to Retirement Destinations in 2019. His last two books focus on the impact of the pandemic on tourism: COVID-19 & Travel (Goodfellow) and International Case Studies on Tourism Destination Management and COVID-19 (Routledge).

In the Media

Research

The marketing of tourism is the focus of his research, and in addition to the books, he has published more than 100 refereed journal articles and book chapters from his work. Hudson is frequently invited to international tourism conferences as a keynote speaker.

Recent Publications

Challenge the conventional. Create the exceptional. No Limits.

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