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College of Hospitality, Retail and Sport Management

Faculty and Staff

Jung-Hwan Kim, Ph.D.

Title: Associate Professor / Retailing
A.A.S., M.S., B.S.
Department: Department of Retailing
College of Hospitality, Retail and Sport Management
Phone: 803-777-0489
Fax: 803-777-4357
Office: Carolina Coliseum 4010 E

Resources: Curriculum Vitae
Jung-Hwan Kim


Ph.D., The Ohio State University, Columbus, Ohio
A.A.S. Fashion Institute of Technology
M.S. SookMyung Women's University
B.S. Hannam University

Dr. Kim is an associate professor in the Department of Retailing at the University of South Carolina. She completed her doctoral degree in 2006 at The Ohio State University. At the University of South Carolina, Jung-Hwan teaches courses in merchandising and fashion product analysis.

Jung-Hwan's research interests include consumer shopping behaviors, multichannel retailing, and online visual merchandising. Her research has appeared in Journal of Fashion Marketing and Management, Managing Service Quality, Clothing and Textiles Research Journal, and The Service Industries Journal.

Jung-Hwan received an honorable mention, excellence in research award from The Ohio State University in 2006. She is a member of International Textiles and Apparel Association. She currently serves as Retailing representative on the Student Academic Responsibilities College Committee.

Honors and awards

  • Honorable mention in research, Department of Consumer Sciences, The Ohio State University (2006)


Online visual merchandising
Consumer behaviors
E-commerce and E-marketing
Social responsibility associated with body-image


RETL 295 - Retailing Practicum
RETL 368 - Fashion Product Analysis
RETL 462 - Merchandising Management Strategies
RETL 695 - Retailing Literature and Thought
RETL 798 - Directed Study in Retailing
HRSM 795 - Field Project in HRSM
HRSM 788 - Applied Research in Hospitality, Retail and Sport  Management


Zhang, B., and Kim, J-H. (2013). "Luxury fashion goods and Chinese consumer: Factors affecting attitude and purchase intent." Journal of Retailing and Consumer Services, 20(1), 68-79.

Kim, J-H., and Kim, C. (2012). "Male Generation Y consumers: Online apparel shopping and e-satisfaction." International Journal of Costume and Fashion, 12(2), 1-14.

Kim, J-H., and Lennon, S. (2012). "Music and amount of information: Do they matter in an online apparel setting?" The International Review of Retail, Distribution and Consumer Research, 29(1-2), 85-102.

Runyan, R., Kim, J-H., and Baker, J. (2012). "The mall as bazaar: How kiosks influence consumer shopping behavior." Journal of Marketing Management, 29(1-2), 85-102.

Kim, J-H., Kim, M., and Kandampully, J. (2011). "The impact of e-retail environment characteristics on e-satisfaction and purchase intent." International Journal of Service Science, Management, Engineering, and Technology, 2(3), 1-19.

Kim, M., Kim, J-H., and Lennon, S.J. (2011). "E-service attributes available on men's and women's apparel websites." Managing Service Quality, 21(1), 25-45.

Kim, J-H., and Runyan, R. (2011). "Where did all the benches go?: The effects of mall kiosks on perceived retail crowding." International Journal of Retail and Distribution Management, 39(2), 130-143.

Kim, J-H., and Kim, C. (2010). "E-service quality perceptions: A cross-cultural comparison of American and Korean consumers." Journal of Research in Interactive Marketing, 4(3), 257-275.

Kim, J-H., and Lennon, S. (2010). "Information available on a website: Effects on consumers' shopping outcomes." Journal of Fashion Marketing and Management, 14(2), 247-262.

Kim, J-H., Kim, M., and Lennon, S. (2009). "Effects of website atmospherics on consumer responses: Music and product presentation." Direct Marketing: An International Journal, 3(1), 4-19.

Kim, J-H., Kim, M., and Kandampully, J. (2009). "Buying environment characteristics in the context of e-service." European Journal of Marketing, 43(9/10), 1188-1204.

Kim, J-H. (2007). "The portrayal of the image of women in cosmetic advertisements." International Journal of Human Ecology, 8(2), 127-139.

Kim, J-H., Kim, M., and Kandampully, J. ( 2007). "The impact of buying environment characteristics of retail websites." The Service Industries Journal, 27(7), 865-880.

Kim, J-H., Kim. M., and Lennon, S. (2007). "Information components of apparel retail websites: Task relevance approach." Journal of Fashion Marketing and Management, 11(4), 494-510.

Kim, J-H., and Lennon, S. (2007). "Mass media and self-esteem, body image, and eating disorder tendencies." Clothing and Textiles Research Journal, 25(1), 1-15.

Kim. M., Kim, J-H., and Lennon, S. (2006). "Online service attributes available on apparel retail websites: An E-S-QUAL approach." Managing Service Quality, 16(1), 51-77.

Book chapters

Kim, J-H., and Lennon, S.J. (2012). "Electronic retailing and service quality." In J. Kandampully (eds). Services Management: The New Paradigm in Retailing, New York, NY: Springer

Professional affiliations

International Textile and Apparel Association (ITAA)
American Collegiate Retailing Association (ACRA)