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College of Hospitality, Retail and Sport Management


Faculty and Staff

Mark S. Nagel, Ed.D.

Title: Professor / Sport and Entertainment
Department: Department of Sport and Entertainment Management
College of Hospitality, Retail and Sport Management
E-mail: nagel@sc.edu
Phone: 803-777-3751
Office:

Carolina Coliseum, Room 2026-H

Mark Nagel, Ed.D., Professor

Background

Ed.D., University of Northern Colorado, Greeley, Colo.
M.A., St. Mary's College, Moraga, Calif.
B.A., University of San Francisco, San Francisco, Calif.

A native of California, Dr. Nagel became a faculty member in the Department of Sport and Entertainment Management at the University of South Carolina in 2006. Prior to joining the department, he was the director of the graduate sport management program at Georgia State University. At Georgia State he was responsible for all aspects of the sport management program including recruiting and advising students, developing and scheduling courses, identifying and supervising adjunct faculty, and maintaining alumni and sport business relationships. Dr. Nagel has also previously worked as a sport management professor at the University of West Georgia and San Jose State University. Dr. Nagel currently serves as an adjunct faculty member at the IE Business School in Madrid, the University of San Francisco and St. Mary's College of California. Before pursuing a career in academe, Dr. Nagel worked in different areas of sport management—primarily in athletic coaching and administration as well as campus recreation. During his years as an assistant coach of the women's basketball team at the University of San Francisco, he helped lead the team to three NCAA Tournament appearances and a spot in the 1996 Sweet 16.

Dr. Nagel has co-authored six textbooks including multiple editions of: Introduction to Sport Management: Theory and Practice; Financial Management in the Sport Industry; and Sport Facility Management: Organizing Events and Mitigating Risks. He has also authored or co-authored numerous articles in refereed journals such as the Journal of Sport Management, Sport Marketing Quarterly, Entertainment and Sport Law Journal, International Journal of Sport Finance, and Sport Management Review. In addition, he has published extensively in professional journals as well as written numerous academic book chapters and given dozens of research presentations.

Dr. Nagel has served as treasurer for the North American Society for Sport Management and the Sport and Recreation Law Association. He has also served as the associate director of the College Sport Research Institute since its creation in 2006.

Research

Sport finance and revenue development
Intercollegiate athletics
Facility management
Management practices of sport organizations

Honors and awards

  • 2016 Distinguished Sport Management Educator Award. North American Society for Sport Management 
  • 2015 Brian J. and Linda L. Mihalik Global Scholar Award, College of Hospitality, Retail and Sport Management, University of South Carolina
  • 2013 Faculty Premier Scholar Award, University of South Carolina College of Hospitality, Retail and Sport Management
  • 2012 Research Fellow, North American Society for Sport Management
  • 2011 Excellence in Teaching Award from the Alpha Chapter of the Mortar Board

Teaching

SPTE 310 - College Sports
SPTE 380 - Sport and Entertainment Marketing
SPTE 430 - Sport and Entertainment Services Marketing
SPTE 444 - Sport and Entertainment Event Management
SPTE 580 - Business Principles in Athletic Administration
SPTE 590 The Business of eSports
SPTE 701 - Management in the Sport and Entertainment Industry
SPTE 740 - Public Assembly Facility Management
SPTE 750 - Strategic Planning and Policy Development in Sport and Entertainment
SPTE 790 - Sport and Entertainment Finance
SPTE 890 Seminar in SPTE Financing

Books

Ammon, R., Southall, R. M., & Nagel, M. (2016). Sport Facility Management (3rd ed.). Morgantown, WV: Fitness Information Technology.

Brown, M. T., Rascher, D. A., Nagel, M. S., and McEvoy, C. D. (2015). Financial Management in the Sport Industry (2nd ed.). Scottsdale, AZ: Holcomb Hathaway.

Nagel, M. S., and Southall, R. M. (2015). Introduction to Sport Management: Theory and Practice (2nd ed.).  Dubuque, IA: Kendall Hunt Publishers.

Nagel, M. S., and Southall, R. M. (2011). Introduction to Sport Management: Theory and Practice. Dubuque, IA: Kendall Hunt Publishers.

Brown, M. T., Rascher, D. A., Nagel, M. S., and McEvoy, C. D. (2010). Financial Management in the Sport Industry. Scottsdale, Ariz: Holcomb Hathaway.

Ammon, R., Southall, R. M., and Nagel, M. S. (2010). Sport Facility Management: Organizing Events and Mitigating Risks (2nd ed.). Morgantown, W.Va: Fitness Information Technology.

Book chapters

Nagel, M. S., and Brown, M. T. (2015). "North American professional sports: Creating a competitive balance." In Rob Hardin and Jason Lee (eds.), Policy and governance in sport: Issues, organizations, and practical applications (pp. 71-87).

Nagel, M. S. (2013). "Legal guidelines and professional responsibilities." In Bryant, C. S., and Green, D. J. (Eds.), ACE health coach manual. (pp. 577-608). San Diego, CA: American Council on Exercise.

Stotlar, D. K., and Nagel, M. S. (2011). "Legal and professional responsibilities." In Bryant, C. X., Green, D. J., and Merrill, S. (Eds.), ACE group fitness instructor manual (3rd ed.) (pp.294-314). San Diego, CA: American Council on Exercise.

Southall, R. M., Nagel, M. S., and Southall, D. J. (2011). "The College Sport Research Institute: Where theory and practice lead to action." In D. Ciletti and S. Chadwick (Eds.), Sports entrepreneurship: Theory and practice. (pp. 121-133).

Nagel, M. S. (2010). "Legal guidelines and professional responsibilities." In Bryant, C. X., and Green, D. J. (Eds.), ACE personal trainer manual (4th ed.) (pp. 593-624). San Diego, CA: American Council on Exercise.

Nagel, M. S., Brown, M. T., Rascher, D. A., and McEvoy, C. D. (2010). "Expanding global consumer market for American sports: The World Baseball Classic." In C. Santo, and G. Mildner (Eds.), Sport and public policy(pp. 215-229). Champaign, IL: Human Kinetics.

Southall, R. M., Nagel, M. S., Amis, J., and Southall, C. (2010). "Contradictions and conflicts: Ethical dilemmas inherent in big-time college sport." In C. Santo, and G. Mildner (Eds.), Sport and public policy (pp. 147-163). Champaign, Ill: Human Kinetics.

Nagel, M. S., and Brown, M. T. (2010). "World Baseball Classic: Major League Baseball attempts to build its brand internationally." In J. W. Lee (Ed.), Branded (pp.113-126). Durham, N.C: Carolina Academic Press.

Nagel, M. S., and Southall, R. M. (2010). "Deion Sanders: The evolution of 'Prime Time.'" In J. W. Lee (Ed.), Branded (pp.239-246). Durham, N.C: Carolina Academic Press.

Southall, R. M., and Nagel, M. S. (2010). "The WUSA: Why did women's professional soccer fail in the United States?" In J. W. Lee (Ed.), Branded (pp. 329-336). Durham, N.C: Carolina Academic Press.

Southall, R. M., and Nagel, M. S. (2009). "Using the theory of institutional logics to examine big-time college sport." In E. Smith (Ed.), Sociology of sport and social theory (pp. 67-80). Champaign, Ill: Human Kinetics.

Southall, R. M., and Nagel, M. S. (2007). "Marketing professional soccer in the United States: The successes and failures of MLS and WUSA." In M. Desbordes (Ed.), Marketing and football. An international perspective (pp. 367-394). Oxford, United Kingdom: Elsevier.

Peer-reviewed manuscripts

Nagel, M. S., and Sugishita, K. (2016, June). "eSports: The fastest growing segment of the ‘sport’ industry." Sport & Entertainment Review, 2(2), 51-60.

Nagel, M. S. (2016). "Utilizing fantasy sports to enhance student learning." Journal of Economics and Finance Education, 15(1), 59-83.

Southall, R. M., Eckard, W., Nagel, M. S., and Randall, M. (2015, December). "Athletic success and NCAA profit-athletes adjusted graduation gaps." Sociology of Sport Journal, 32(4), 395-414.

Southall, R. M., Nagel, M. S., Southall, D. J., Ammon, R., and Reese, J. T. (2015, July). "A 'practical' theoretical model for teaching sport-event management." Journal of Kinesiology and Wellness, 4(1).

Southall, R. M., Nagel, M. S., Southall, C., and Brown, M. (2014). "Media March Madness: A comparative content analysis of 2006 and 2011 NCAA Division I Men’s National Basketball Tournament broadcasts." International Journal of Sport Management, 15(3), 367-383.

Argeris, S., and Nagel, M. S. (2013, November). "An investigation of Major League Soccer attendance." Journal of Venue and Event Management, 4(2), 63-75.

Grady, J., and Nagel, M. S. (2013). "Keep calm and Johnny Football: The evolving trademark rights of college athletes." Sport Marketing Quarterly, 22(4), 246-248.

Southall, R. M., Hancock, K. L, Cooper, C. C., and Nagel, M. S. (2012). "College World Series broadcasts: 'They are what they are.'" Journal of Sports Media, 7(2), 41-60.

Nagel, M. S., and Howard, M. L. (2012). "From the playing field to the courtroom: The past, present, and future role of the government in intercollegiate athletics' suspensions." Journal of Kinesiology and Wellness.

Nagel, M. S., and McGee, L. W. (2012). "Building an athletic brand: The University of South Carolina Beaufort crafts a new image." Case Studies in Sport Management, 1(9), 1-17. Available here.

Nagel, M. S. (2012, December). "Are you covered? Liability issues related to training in garages or warehouses." American Council on Exercise Certified News. Available here.

Bernthal, M., Nagel, M. S., Harrill, R., and Riner, P. (2012). "All work and no play makes Jack a dull boy: An exploration of business travelers' attendance at live, ticketed entertainment events." Tourism Analysis, 17(2), 213-224.

Southall, R. M., Nagel, M. S., and Southall, D. J. (2011). "The College Sport Research Institute: Where theory and practice lead to action." D. Ciletti and S. Chadwick (Eds.), Sports entrepreneurship: Theory and practice. (pp. 121-133).

Nagel, M. S. (2011, December). "Changing attitudes regarding ticket 'rights.'" Journal of Venue and Event Management, 3(2), 33-37.

Southall, R. M., and Nagel, M. S. (2011). "NCAA v. The Associated Press: Open records ruling may impact future athletic department activities." Sport Marketing Quarterly, 20, 112-114.

Rascher, D. A., Nagel, M. S., Brown, M. T., and McEvoy, C. D. (2011). "Free ride, take it easy: An empirical analysis of adverse incentives caused by revenue sharing." Journal of Sport Management, 25(5), 373-390.

Nagel, M. S. (2010, October). "Providing consistent service at the concession stands: An exploratory study." Journal of Applied Marketing Theory, 1(2), 36-44.

Southall, R. M., Anderson, E. D., Nagel, M. S., Southall, C., and Polite, F. G. (2010). "An investigation of ethnicity as a variable related to male college athletes' sexual-orientation behaviors and attitudes." Ethnic and Racial Studies.

Brown, M. T., and Nagel, M. S. (2010). "Public recreation facility financing trends: Taxpayer backlash causes new models to emerge." Journal of Venue and Event Management, 2(1), 29-36. Available here

Nagel, M. S., and Brown, M. T. (2009). "The business of Japanese baseball." Asian Sport Management Review, 3(1), 2-25.

Southall, R. M., Nagel, M. S., Anderson, E. D., Polite, F. G., and Southall, C. (2009). "An investigation of male college athletes' attitudes toward sexual-orientation." Journal of Issues in Intercollegiate Athletics, 62-77.

Rascher, D. A., Brown, M. T., Nagel, M. S., and McEvoy, C. D. (2009). "Where did National Hockey League fans go during the 2004-2005 lockout? An analysis of economic competition between leagues." International Journal of Sport Management and Marketing, 5(1/2), 183-195.

Southall, R. M., Nagel, M. S., Amis, J., and Southall, C. (2008). "A method to the madness: Institutional logics and the 2006 National Collegiate Athletic Association Division I men's basketball tournament." Journal of Sport Management, 22(6), 677-700.

Southall, R. M., and Nagel, M. S. (2008). "A case study analysis of NCAA Division I women's basketball tournament broadcasts: Educational or commercial activity?" International Journal of Sport Communication, 1(4), 516-533.

Ridpath, B. D., Nagel, M. S., and Southall, R. M. (2008). "New rules for a new ballgame: Legislative and judicial rationales for revamping the NCAA's enforcement process." Entertainment and Sport Law Journal, 6(1).

Nagel, M. S., and Southall, R. M. (2007). "A stadium in your front yard? Eminent domain and the potential sport marketing implications of Kelo v. City of New London." Sport Marketing Quarterly, 16(3), 171-173.

Rascher, D. A., McEvoy, C. D., Nagel, M. S., and Brown, M. T. (2007). "Optimal variable ticket pricing in Major League Baseball." Journal of Sport Management, 21(3), 407-437.

Nagel, M. S., and Rascher, D. A. (2007). "Washington 'Redskins' – Disparaging term or valuable tradition?: Legal and economic issues concerning Harjo v. Pro-Football, Inc." Fordham Intellectual Property, Media and Entertainment Law Journal, XVII(3), 789-803.

Southall, R. M., and Nagel, M. S. (2007). "Marketing professional soccer in the United States: Lessons in exchange theory and cause-related marketing." The Sport Management and Related Topics Online Journal, 3(2), 54-69. Available here.

Nagel, M. S., Brown, M. T., McEvoy, C. D., and Rascher, D. A. (2007). "Major League Baseball anti-trust immunity: Examining the legal and financial implications of relocation rules." Entertainment and Sport Law Journal, 4(3).

Brown, M. T., Rascher, D. A., McEvoy, C. D., and Nagel, M. S. (2007). "Treatment of travel expenses by golf course patrons: Sunk or bundled costs and the third law of demand." International Journal of Sport Finance, 2(1), 45-53.

Southall, R. M., and Nagel, M. S. (2005). "Build it and they will come? The Women's United Soccer Association: A collision of exchange theory and strategic philanthropy." Sport Marketing Quarterly, 14(3), 158-167.

Southall, R. M., Wells, D. E., and Nagel, M. S. (2005). "Organizational culture perceptions of intercollegiate athletic department members." Applied Research in Coaching and Athletics Annual, 20, 65-93.

McEvoy, C. D., Nagel, M. S., DeSchriver, T. D., and Brown, M. T. (2005). "Facility age and attendance in Major League Baseball: Examining the honeymoon effect." Sport Management Review, 8(1), 19-41.

Grants

2015 Southall, R. M., Nagel, M. S., and Scheyett, A. M. NCAA Division-I Football, Men’s Basketball and Baseball Players: Risk and Resilience Factors. $19,981.45. Submitted to the University of South Carolina Office of the Provost.

2013 Gillentine, A. (PI), Ballouli, K., DiPietro, R., Grady, J., Heere, B., Koesters, T., Mercado, H., Nagel, M., Regan, T., Shaomian, A., and Southall, R. (2013). Venue Management School Educational Materials - Phase I. $10,000. International Association of Venue Managers.

2012 Harrill, R., Brown, M., Li, R., and Nagel, M. S. Development of a Comprehensive and Systematic Plan for Management, Branding, and Sustainability of South Carolina's Four National Byways. $60,000. Submitted to SC National Heritage Corridor/Duke Energy.

2011 Nagel, M. Distributed Learning Course Development Grant. $8,000. Submitted to the University of South Carolina Provost.

2010 Harrill, R., Brown, M., Cardon, P., and Nagel, M. S. 2009-2010 CEIR Index. $46,000. Submitted to the Center for Exhibition Industry Research.

2009 Harrill, R., Li, R., Brown, M. T., Nagel, M. S., and Cardon, P. W. A Development and Economic Impact Study of the South Carolina National Heritage Corridor: A Roadmap for Economic Development. $99,000. Submitted to South Carolina Heritage Corridor.

2007 USC International Research Grant. Awarded $10,000 (with Matt Brown) to conduct a comparison of revenue generation activities between Nippon Professional Baseball and Major League Baseball teams.

Professional affiliations

International Association of Venue Managers
North American Association of Sports Economists
North American Society for Sport Management
North American Society for the Sociology of Sport
Sport and Recreation Law Association
Sport Marketing Association
Western College Physical Education Society

Consulting experiences

  • Regan, T. H., and Nagel, M. S. (2014). Analysis of Minor League Baseball and North Augusta, South Carolina. Expert witness report.
  • Brown, M., Bernthal, M., and Nagel, M. (2009). Analysis of the International Association of Assembly Managers Live Nation/Ticketmaster Proposed Merger Survey. Report completed for IAAM.
  • Rascher, D. A., Rascher, H., and Nagel, M. S. (2008). Analysis of the potential of women's professional soccer in San Diego. Project completed for San Diego Women's Professional Soccer.
  • Brown, M. T., and Nagel, M. S. (2008). Historical analysis of raceways in North America. Project completed for NASCAR. Report completed for SportsEconomics.