Faculty and Staff
Joohyung Park, Ph.D.
|Title:||Assistant Professor / Retailing
|Department:||Department of Retailing
College of Hospitality, Retail and Sport Management
Carolina Coliseum, Room 4005 E
Ph.D., Purdue University, West Lafayette, Ind.
M.S., Sookmyung Women's University, Seoul, South Korea
B.S., Sookmyung Women's University, Seoul, South Korea
Prior to pursuing her Ph.D., Dr. Park worked full time as a marketing researcher and a brand consultant for six years in Seoul, Korea.
Service failure and recovery
Consumer's technology use
Socially responsible consumer behavior
RETL 310 - Internet Retailing
RETL 351 - Small Business Organization and Operation
RETL 551 - Advanced Retail Business Planning
RETL 725 - Shoppers in the Retail Environment
RETL 747 - Competitive Strategies in Retailing
Refereed journal articles
Hall-Phillips, A., Park, J., Chung, T. L., Anaza, N. A., and Rathod, S. R. (2016). "I (heart) social ventures: Identification and social media engagement." Journal of Business Research, 69(2), 484-491.
Park, J., Chung, T-L., Hall-Phillips, A., and Anaza, N. A. (In press). "Loyalty to social ventures in social media: The role of social cause involvement, identification and commitment." Journal of Nonprofit and Public Sector Marketing.
Park, J. and Ha, S. (2016). "Co-creation of service recovery: Utilitarian and hedonic value and post-recovery responses." Journal of Retailing and Consumer Services, 28(1), 310-316.
Chung, T-L., Ananza, N. A., Park, J., and Hall-Phillips, A. (2016). "Who's behind the screen? Segmenting social venture consumers through social media usage." Journal of Retailing and Consumer Services, 28(1), 288-295.
Park, J. and Ha, S. (2014). "Understanding consumer recycling behavior: Combining the theory of planned behavior and the norm activation model." Family and Consumer Sciences Research Journal, 42(3), 278-291.
Park, J-K., Han, H-J. and Park, J. (2013). "Psychological antecedents and risk on attitudes toward e-customization." Journal of Business Research, 66(12), 2552-2559.
Park, J. and Ha, S. (2012). "Understanding pro-environmental behavior: A comparison of sustainable consumers and apathetic consumers." International Journal of Retail and Distribution Management, 40, 388-403.
Park, J., Snell, W., Ha, S., and Chung, T. (2011). "Customers' post-adoption of m-services: Interest in future m-services based on consumer evaluations of current m-services." Journal of Electronic Commerce Research, 12, 165-175.
Ha, S., Chung, T., Hamilton, J., and Park, J. (2010). "Moving beyond acceptance: Exploring determinants of consumer use of mobile services." International Journal of Mobile Marketing, 5, 30-42.
Refereed conference proceedings
Park, J., Park, JK., and Ezell, S. (2011). "The impact of customer's direct and indirect experience on e-trust." Full paper published in Proceedings of the Academy of Marketing Sciences 15th Biennial World Marketing Congress, Reims, France.
Ha, S., and Park, J. (2010). "From adoption to diffusion: Determinants of m-service use and diffusion." Abstract published in the proceedings of the Global Marketing Conference, Tokyo, Japan. Best Multi-media Presentation Award.
Ha, S., Chung, T., Park, J., Hamilton, J., and Snell, W. (2010). "Moving beyond acceptance: Exploring determinants of consumer use of mobile services." Abstract published in the proceedings of the conference of the International Textile and Apparel Association (ITAA) 2010 Annual Meeting, Montreal, Canada.
Park, J. and Ha, S. (2010). "Promoting consumer recycling behavior: Personal norm, awareness of consequences, and the theory of planned behavior." Abstract published in the proceedings of the 2010 American Marketing Association (AMA) Summer Educators' Conference, Boston, Mass.
Refereed conference presentations
Park, J., and Ha, S. (2011, March). "Factors contributing to pro-environmental behaviors: Applying theory of interpersonal behavior." The spring 2011 American Collegiate Retailing Association (ACRA) Conference, Boston, Mass.