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College of Hospitality, Retail and Sport Management


Faculty and Staff

Richard M. Southall, Ed.D.

Title: Associate Professor / Sport and Entertainment
Director, College Sport Research Institute
Department: Department of Sport and Entertainment Management
College of Hospitality, Retail and Sport Management
E-mail: southall@hrsm.sc.edu
Website: College Sport Research Institute
Phone: 803-777-5550
Fax: 803-777-8788
Office:

Carolina Coliseum, Room 2024

Richard M. Southall, Ed.D., Director of College Sport Research Institute

Background

Ed.D., University of Northern Colorado, Greeley, Colo.
M.A., University of Northern Colorado, Greeley, Colo.
B.A., Western State College of Colorado, Gunnison, Colo.

Dr. Richard M. Southall came to the University of South Carolina in the fall of 2013. He teaches and researches in the areas of sport ethics, college sport and research methods. His research has led to publications in journals such the Journal of Sport and Social Issues, Journal of Sport Management, Sport Marketing Quarterly, Ethnic and Racial Studies, and Journal of Issues in Intercollegiate Athletics. Dr. Southall is co-author of two sport-management textbooks: Introduction to Sport Management: Theory and Practice, and Sport Facility Management: Organizing Events and Mitigating Risks (2nd ed.). In addition, Dr. Southall has made more than 100 national and international research presentations.

Dr. Southall is director of the College Sport Research Institute at the University of South Carolina. Dr. Southall is also director of Academic Programs-Brasil for Sports Travel Academy. In addition, Dr. Southall serves as a ticket-sales consultant for the Carolina RailHawks (NASL). He is a principal in Bridging The Gap, LLC, a ticket-sales training program for university sport management programs. Dr. Southall is also currently involved in developing a sport-management program for Centro Universitário de Brasília (UniCEUB), Brasilia, Brasil.

Research

NCAA Division-I Revenue Sport
Sport Ethics
Legal Issues in NCAA College Sport
Sport Sociology

Honors and awards

  • Sport and Recreation Law Association Research Fellow (2013)
  • President, Sport and Recreation Law Association (2004-2005)
  • Faculty Research Advisor Award, University of West Georgia (2003, 2004)
  • Professional Association of Diving Instructors—Course Director (1992)

Teaching

SPTE 385 - Ethics in Sport and Entertainment Business
SPTE 310 - Collegiate Athletics

Publications

Southall, C., and Southall, R. M. (2014). "Atmospheric music in the NBA servicescape: Fan involvement, team loyalty, consumer attitudes and emotional responses." Journal of Applied Marketing Theory, 5(1), 45-61.

Southall, R. M., Brown, M. T., Nagel, M. S., and Southall, C. (2014). "Media March Madness: A comparative content analysis of 2006 and 2011 NCAA Division I Men's National Basketball Tournament broadcasts." International Journal of Sport Management, 15(3), 367-383.

Southall, R. M., and Weiler, J. D. (2014). "NCAA D-I athletic departments: 21st century company towns." Journal of Issues in Intercollegiate Athletics, 7, 161-186.

Southall, R. M., and Staurowsky, E. J. (2013). "Cheering on the collegiate model: Creating, disseminating, and imbedding the NCAA's redefinition of amateurism." Journal of Sport and Social Issues. OnlineFirst Version of Record – September 2, 2013: http://jss.sagepub.com/content/early/2013/09/02/0193723513498606.full.pdf

Southall, R. M., Hancock, K. L., Cooper, C. G., and Nagel, M. S. (2012). College World Series broadcasts: "They are what they are." Journal of Sports Media, 7(2), 41-60.

Southall, R. M., and Nagel, M. S. (2011). "NCAA v. The Associated Press: Open records ruling may impact future athletic department activities." Sport Marketing Quarterly, 20(3), 112-114.

Cooper, C. G., Ross, S., and Southall, R. M., (2011). "Revolutionizing the market: Branding strategies within NCAA athletic departments." International Journal of Sport Management, 12(3), 275-287.

Southall, R. M., Dick, R. J., and Pollack, T. A. (2010). "Assessing sport-sales training effectiveness: To enhance sales performance of prospective sales employees." Journal of Applied Marketing Theory, 1(2), 45-57.

Kobayashi, K., Amis, J., Irwin, R. I., and Southall, R. M. (2010). apanese post-industrial management: The cases of Asics and Mizuno." Sport in Society, 13(9), 1334-1355.

Southall, R. M., Anderson, E. C., Nagel, M. S., Southall, C, and Polite, F. C. (2010). "An investigation of ethnicity as a variable related to U.S. male college athletes' sexual-orientation behaviors and attitudes." Ethnic and Racial Studies, 34(2), 293-313.

Cooper, C. G., and Southall, R. M. (2010). "The pursuit of sustainability: Examining the motivational consumption preferences for online consumers of college wrestling." International Journal of Sport Communication, 3(1), 1-11.

Southall, R. M., Southall, C., and Dwyer, B. (2009). "2009 Bowl Championship Series telecasts: Expressions of big-time college-sport's commercial institutional logic." Journal of Issues in Intercollegiate Athletics, 2, 150-176.

Southall, R. M., Nagel, M. S., Anderson, E. D., Polite, F., and Southall, C. (2009). "An investigation of male college athletes' attitudes toward sexual orientation." Journal of Issues in Intercollegiate Athletics – 2009 Special Issue, 62-77.

Southall, R. M., Nagel, M. S., Amis, J., and Southall, C. (2008). "A method to March Madness: Institutional logics and the 2006 National Collegiate Athletic Association Division I men's basketball tournament." Journal of Sport Management, 22(6), 677-700.

Southall, R. M., and Nagel, M. S. (2008). "A case–study analysis of NCAA Division I women's basketball tournament broadcasts: Educational or commercial activity?" International Journal of Sport Communication, 1(4), 516-533.

Ridpath, B. D., Nagel, M. S., and Southall, R. M. (2008). "New rules for a new ballgame: Legislative and judicial rationales for revamping the NCAA's enforcement process." Entertainment and Sports Law Journal, 6(1), 1-15.

McKelvey, S., and Southall, R. M. (2008). "Teaching sport sponsorship sales through experiential learning." International Journal of Sport Management and Marketing, 4(2/3), 225-254.

Nagel, M. S., and Southall, R. M. (2007). "A stadium in your front yard? Eminent domain and the potential sport marketing implications of Kelo v. City of New London." Sport Marketing Quarterly, 16(3), 115-117.

Irwin, R. L., Southall, R. M., and Sutton, W. A. (2007). "Pentagon of sport sales training: A 21st century sport sales training model." Sport Management Education Journal, 1(1), 18-39.

Southall, R. M., and Nagel, M. S. (2007). "Marketing professional soccer in the United States: Lessons in exchange theory and cause-related marketing." Sport Management and Related Topics Journal, 3(2), 54-69.

Southall, R. M., and Sharp, L. A. (2006). "The National Football League and its 'culture of intoxication': A negligent marketing analysis of Verni v. Lanzaro." Journal of Legal Aspects of Sport, 16(1), 101-127.

Wells, D. E., Southall, R. M., Stotlar, D., and Mundfrom, D. J. (2005). Factors related to annual fundraising contributions from individual donors to NCAA Division I-A institutions. International Journal of Educational Advancement, 6(1), 3-10.

Southall, R. M., Wells, D. E., and Nagel, M. S. (2005). "Organizational culture perceptions of intercollegiate athletic department members." Applied Research in Coaching and Athletics Annual, 20, 65-93.

Southall, R. M., Nagel, M. S., and LeGrande, D. J. (2005). "Build it and they will come? The Women's United Soccer Association: A collision of exchange theory and strategic philanthropy." Sport Marketing Quarterly, 14(3), 158-167.

Reese, J. T., Nagel, M. S., and Southall, R. M. (2004). "National Football League ticket transfer policies: Legal and policy issues." Journal of Legal Aspects of Sport, 14(2), 163-190.

Nagel, M. S., Southall, R. M., and O'Toole, T. P. (2004). "Punishment in the four major professional sports leagues." International Sports Journal, 8(2), 15-27.

Reese, J. T., Nagel, M. S., and Southall, R. M. (2003). "Legal and marketing implications of ticket transfer policies in the National Football League." Sport Marketing Quarterly, 12(4), 254-255.

Southall, R. M., Nagel, M. S., Batista, P. J., and Reese, J. T. (2003). "The Board of Regents of the University of Minnesota v. Haskins: The University of Minnesota men's basketball academic fraud scandal: A case study." Journal of Legal Aspects of Sport, 13(2), 121-144.

Southall, R. M., and Nagel, M. S. (2003). "Content analysis of athlete handbooks from selected NCAA division I-A athletic departments." International Journal of Sport Management, 4(3), 179-191.

Southall, R. M., Nagel, M. S., LeGrande, D., and Han. M. Y. (2003). "Sport management practica: A metadiscrete experiential learning model." Sport Marketing Quarterly, 12(1), 27-36.

Southall, R. M. (2001). "Good start, the bad, and much better: Three NCAA intercollegiate athletic department policy responses to criminal behavior by college athletes." Journal of Legal Aspects of Sport, 11(3), 269-284.

Wells, D. E., Southall, R. M., and Peng. C. (2000). "An analysis of factors related to attendance at division II football games." Sport Marketing Quarterly, 9(4), 203-210

Professional affiliations

College Sport Research Institute
National Association of Academic Advisors for Athletics
North American Society for the Sociology of Sport
Sport and Recreation Law Association

Consulting experiences

Southall, R. M. (2013-2011). Ticket Sales Training Program. Carolina RailHawks. The University of North Carolina at Chapel Hill. Chapel Hill, N.C.

Southall, R. M. (2011, November). NCAA Legislative Proposals 2010-09 and 2010-26 Report. The University of North Carolina at Chapel Hill. Chapel Hill, N.C.

Southall, R. M. (2010, December 15). Summary of NCAA D-I Cabinet and Committee Agendas and Reports. The University of North Carolina at Chapel Hill. Chapel Hill, N.C.

Southall, R. M. (2010, May). The Business of Big-time College Sport Consulting Report. The University of North Carolina at Chapel Hill. Chapel Hill, N.C.

Irwin, R., Drayer, J., Irwin, C., Ryan, T. and Southall, R. M. (2008, April 1). U.S.A. Swimming: Constraints Impacting Minority Swimming Participation Report. The University of Memphis. Memphis, Tenn.

Southall, R. M., Le Grande, D., and Nagel, M.S. (2004, August). Georgia Force 2004 Fan Psychographic and Sponsorship-Recognition Survey Report. The University of Memphis. Memphis, Tenn.

Southall, R. M., Le Grande, D., and Nagel, M.S. (2004, July). Georgia Force 2004 Fan Attitudinal and Game-satisfaction Survey Report. The University of Memphis. Memphis, Tenn.

Southall, R. M., and LeGrande, D. (2003, September). Atlanta Beat 2003 Survey Report. West Georgia Sport Marketing. University of West Georgia. Carrollton, Ga.

Southall, R. M., and LeGrande, D. (2002, August). Atlanta Beat 2002 Survey Report. West Georgia Sport Marketing. University of West Georgia. Carrollton, Ga.

Southall, R. M., and LeGrande, D. (2001, July). Georgia State Soccer Association Atlanta Soccer Village Survey Report. West Georgia Sport Marketing. University of West Georgia. Carrollton, Ga.

Southall, R. M., and LeGrande, D. (2001, July). Atlanta Beat 2001 Survey Report. West Georgia Sport Marketing. University of West Georgia. Carrollton, Ga.

Southall, R. M. (2001, February). Air Force Academy Athletic Department Organizational Culture Report. University of West Georgia. Carrollton, Ga.

Southall, R. M. (2001, February). Brigham Young University Athletic Department Organizational Culture Report. University of West Georgia. Carrollton, Ga.

Southall, R. M. (2001, February). Colorado State University Athletic Department Organizational Culture Report. University of West Georgia. Carrollton, Ga.

Southall, R. M. (2001, February). University of Utah Athletic Department Organizational Culture Report. University of West Georgia. Carrollton, Ga.