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College of Hospitality, Retail and Sport Management

Center for Retailing

Resources and Publications

Below is a sampling of Dr. Bickle's work:

Forbes Blog

For additional Forbes articles authored by Dr. Bickle, visit the Forbes website.


The Changing American Consumer draws lessons from ongoing survey based analysis of the attitudes, expectations and intentions of us consumers of all ages and income brackets from This research and analysis
reveal the long-term consumer trends that are emerging in the wake of the socio-economic upheaval of the past decade. The lessons drawn will prove vital in assisting companies as they refocus in a changing and uncertain new market.

Fashion Marketing: Theory, Principles And Practice, published by Fairchild Books, is used nationally by universities and professionals in the fashion, retailing and marketing industries, and is available through Amazon and Barnes & Noble.

Selected publications

Wang, S., Bickle, M. C., and Harrill, R. (in press). Residents' attitudes toward tourism development in Shandong, China. International Journal of Culture, Tourism and Hospitality Research.

Bickle, M. C., Papas, L., Sanders, E., and Mallette, D. (in press). High school teachers' complaining behavior toward gothic and punk clothing and appearance. Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior.

Bickle, M. C., Buccine, R., Makela, C. J., and Mallette, D. (2006). Retail channel choice behavior: Examination of consumers' uniqueness. The International Review of Retail, Distribution and Consumer Research. 16(3), 317-331.

Wesley, S., and Bickle, M. C. (2005, December). Examination of a paradigm for preparing undergraduates for a career in the retailing industries: Mentors, curriculum, and an internship. The College Student Journal, 39(4), 680-691.

Bickle, M. C., Carroll, J. B., and McKenna, J. (2005). Integration of Boyer's theory of teaching and learning into undergraduate education: Application to resident instruction and distance education. Clothing and Textiles Research Journal, 23(4), 238-245

Bickle, M. C., McKenna, J. Mabry, G. C., and Meyer, S. (2004). Creating a virtual community to enhance member services: Credit unions and e-commerce. In R. Duklahai (Ed.), Special Issue of Telematics and Informatics, 21(2), (pp. 157-165) London, United Kingdom: Elsevier Ltd.

Fangman, T., Ogle, J. P., Bickle, M. C., and Rouner, D. (2004). Promoting female weight management in 1920s print media: An analysis of Ladies Home Journal and Vogue Magazines. Family and Consumer Sciences Research Journal, 32(3), 213-253

Bickle, M. C., and Carroll, J. B. (2003, June). Checklist for quality online instruction: Outcomes for learners, the professor, and the institution. College Student Journal, 37(2), 208-218.