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College of Mass Communications and Information Studies


Faculty and Staff

Bonnie Drewniany

Advertising Sequence Head, Journalism and Mass Communications
Professor
College of Mass Communications and Information Studies

E-mail: drewniany@sc.edu
Phone: 803-777-6093
Fax: 803-777-4103
Office:

School of Journalism and Mass Communications
Carolina Coliseum, Room 3013
600 Assembly Street
Columbia, SC 29201

Resources:

Curriculum Vitae

profile

Education

B.S., Advertising, Syracuse University
M.B.A., Rutgers University

Research

Bonnie Drewniany's research is inspired by her teaching specialties, creative strategy in advertising and Super Bowl advertising. Her book, Creative Strategy in Advertising, is used in more than 200 classes throughout the world and is translated into several languages. She is currently working on a book proposal on Super Bowl advertising and frequently writes and lectures on the topic.

Teaching

Drewniany loves to teach advertising because the industry and students are constantly changing. She teaches Advertising Campaigns, Creative Strategy, Super Bowl Advertising (a course she created) and the Advertising Speakers Series. Her Super Bowl Advertising course is one of the most popular classes on campus. Highlights from the class include the Super Ad Poll and the Cocky Award, given to the advertising team that creates the year's best Super Bowl commercial. She is the recipient of several teaching awards, including the Mungo Undergraduate Teaching Award, Mortar Board Award for Teaching Excellence and the Capstone Teaching Excellence Award.

Publications

Drewniany, B. & Jewler, J. (2014). Creative strategy in advertising (11th edition). Boston, MA: Wadsworth/Cengage.

Drewniany, B. (2013). The underdog wins the super bowl ad championship. Advertising & IMC: Principles & Practice (Tenth ed.,). (W. Wells, S. Moriarty & N. Mitchell, Eds). New York: Pearson Prentice Hall.

Service

Education chair and honorary lifetime board member, American Advertising Federation of the Midlands

Adviser, Student Advertising Federation 

Personal

Drewniany collects advertising trade characters (Tony the Tiger, Smokey Bear, etc.) and has hundreds of these characters lining the shelves of her office. Students and colleagues frequently add to her mini museum.