1411 Gervais St, 5th floor
Columbia, SC 29201
Name: Elizabeth Wynn
Title: Account Superviser
Type of Organization:
Agency Media Organization Governmental Agency Educational Not-For-Profit Manufacturer, Retailer or Service Other
Major Recommended for Position :
Advertising Public Relations Visual Communications Broadcast Journalism Print Journalism Mass Communications Concentration
Internship pays the cost of the course (current tuition level)at the completion of the internship
Fall Spring Summer
Duties of Intern:
Account Service Duties Include: assisting account managers in day-to-day operations, i.e. preparing media requests, work orders, federal express packages; sitting in on client meetings when possible; preparing for client meetings; research; assisting in new business pitches and creative presentations when possible Media department duties include: working with media programs and assisting media director in planning and placing media buys, invoice reconciliation. Public Relations Duties Include: Intern is primarily responsible for helping track media coverage for our clients in the areas of health care, education, travel/tourism, consumer goods, financial services, technology, transportation, public service and public issues. This includes monitoring news coverage, organizing clipping books, producing media reports, and conducting in-depth analyses for distribution. Internet and library research will be required as needed for new client development, internal agency matters, RFP’s, etc. The intern will be trained to use the Bacon's Media software program and will compile media lists and distribute PR documents for agency clients. Interns will conduct media pitch calls and write documents such as fact sheets, media advisories, press releases, calendar announcements, etc. The intern will also be responsible for editing various media and client correspondence as well as assisting with news conferences and other special events. The PR intern also will be responsible for any miscellaneous tasks the team deems necessary. Creative Duties Include: assisting art directors with conception, layout, etc. Creative computer skills desired. For those interested in various areas, department cross-over is encouraged for a wide range of experience.
Skills Required for Internship:
Basic computer skills Creative based computer skills (for creative internships) Students with strong writing (especially for PR/copywriting) and organizational skills are encouraged to apply. Applicants must be able to work independently and feel comfortable handling multiple projects at one time. For a fall or spring semester internship, the position requires at least 15 hours of work per week. In the PR Dept., summer internships require 37.5 hours of work. Preference will be given to students whose schedule will allow at least 3 hours of in-office work daily in most cases. Schedules are negotiable.