Assessment of Student Learning Outcomes
In the School of Journalism and Mass Communications
(Revised—December 15, 2008)
The community of scholars at the University of South Carolina is dedicated to personal and academic excellence. Every graduate of the School of Journalism and Mass Communications will embrace the principles of the Carolina Creed, and will:
- Demonstrate the ability to conduct research, gather information, write clearly and correctly and present relevant news or persuasive information at a professional level.
- Think critically, creatively and independently; evaluate their own work and the work of others for accuracy, fairness, clarity, style and correctness.
- Understand the history of journalism and mass communications, the diversity of groups in a global society in relationship to communications and the role of journalism and mass communications in society.
- Understand the ethical concepts, legal implications, considerations and practices that guide the mass media professions.
- Demonstrate the ability to apply tools and technologies appropriate for the production, editing and presentation of visual, aural, textual or other media content.
- Apply basic numerical and statistical concepts and methods appropriate for the communications professions.
The Carolina Creed:
- I will practice personal and academic integrity
- I will respect the dignity of all persons
- I will respect the rights and property of others
- I will discourage bigotry, while striving to learn from differences in people, ideas and opinions
- I will demonstrate concern for others, their feelings, and their need for conditions which support their work and development