A web content manager is responsible for the information that appears on an organization’s
website. They work with others to coordinate the content and make sure it connects
with the target audience. They also ensure quality control of web content.
Examples of a web content manager’s work include online shopping or banking; product advertising and retail catalogs; local, national, and international news reports; details about college and university departments; and online public information an government services. Web managers may lead an editorial team (text, images, and multimedia) who produce content for the internet or they might have a more limited but “hands on” role in content production and writing.
Day to Day Duties:
- Leader in the maintenance and development of the web site
- Meeting with editing, marketing, and design teams to plan and develop site content, style, and appearance
- Using web management systems to analyze site statistics—for example, webpage visits, time spent on site, links followed
- Writing reports for managers, clients, and partnership organizations about websites
- Promoting information about the website to target customers and partners
- Assuring quality assurance on web content
- Reporting technical problems to IT support staff
- Dealing with legal issues, such as copyright and data protection
Average Salary: Starting Salary: $35,000
1-4 Years Experience: $41,990
5-9 Years Experience: $55,927
10-20 Years Experience: $70,197
Salary: Based on various websites and resources (ex. Salary.com, PayScale.com, and SalaryExpert.com). Specialty, gender, age, and location made a big difference in earnings.
The US Bureau of Statistics Occupational Outlook Handbook, 2008-2009 Edition points out that:
“Employment in computer systems design and related services will grow by 38.3 percent and add nearly one-fourth of all new jobs in professional, scientific, and technical services. Employment growth will be driven by the increasing reliance of businesses on information technology and the continuing importance of maintaining system and network security. Management, scientific, and technical consulting services also will grow at a staggering 78 percent and account for another third of growth in this supersector. Demand for these services will be spurred by the increased use of new technology and computer software and the growing complexity of business.”
Additional Courses to Enhance Skills:
1. Additional English classes in writing and grammar
2. Online Journalism/Electronic Publishing:
- Jour 364 -- Introduction to Visual Communications. (3) Theory and history of visual communication in the mass media emphasizing informational and persuasive messages created by graphic, photographic, and multimedia processes.
- Jour 452 -- Electronic Mass Media Writing. (3) (Prereq: JOUR 202) Preparation of scripts for mass media electronic presentation.
- Jour 564 -- Advanced Visual Communications. (3) (Prereq: JOUR 364 and 464) Advanced techniques of graphic and multimedia design and their application to problem-solving situations in the mass media. Emphasis on portfolio development.
3. Web Design
4. Copyright Law
Alternate Job Titles:
- Content Manager
- Content Manager - Web
- Website Content Manager