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College of Mass Communications and Information Studies


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The Carolina Agency

The Carolina Agency provides innovative solutions to common communications issue presented by clients across the Southeast and offers "real work for real client."  One of 37 student-run agencies nationally affiliated with the Public Relations Student Society of America, TCA strives to uphold the ethical standards set forth by professional practitioners.

About the Agency

The Carolina Agency students love a challenge and the opportunity to create solid, award winning communication strategies and tactics.  The student teams serve various client categories including start-up companies, not-for-profits and university organizations.

Exceptional client service is the heart of our agency. The Carolina Agency clients can access services including: branding strategies, creative support, communications research, web development, social media initiatives, media relations and integrated marketing communications.

Clients

Clients accepted to The Carolina Agency work with a team of students to create and implement innovative communications solutions. Engagements usually correspond with USC’s academic semesters, but multi-semester engagements are also possible.

Organizations wishing to strengthen their brand identity, expand their reach, generate innovative ideas and improve the quality of their communications are encouraged to schedule an informational meeting with TCA faculty adviser Jeff Ranta at ranta@mailbox.sc.edu, 803-777-4614. 

Students

Joining The Carolina Agency provides students with resume enhancing "real work for real clients." Skill sets sought at the agency include: writing, creative strategies, digital media, social media, mass media, marketing, research, customer relations and project management.

The Carolina Agency is open to students in the School of Journalism and Mass Communications and other majors desiring real world experience in communications strategy and tactics. Typical student engagement is a 3-hour elective course. Extra-curricular opportunities are also available.  Undergraduate and graduate students are encouraged to apply. 


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