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Darla Moore School of Business

Conferences and Events

The Effect of Numerical Markers on Consumer Judgment and Decision-Making

April 21-22, 2017
University of South Carolina
Darla Moore School of Business

The Department of Marketing at the Darla Moore School of Business invites you to Columbia, South Carolina, to establish a cross-disciplinary dialogue among researchers interested in numerical processing. We hope to bring together researchers working on topics related (but not limited) to numerosity, scope sensitivity, evaluability, behavioral pricing, online reviews metrics, information framing, goal pursuit, prediction-making, memory, risk assessment and financial decision-making in order to develop general insights about how numerical markers affect consumers' judgments, choices and consumption experiences. 

The conference will be the first to bring together researchers from diverse fields with common interests in numerical processing and numerosity. We hope that discussions developed at the conference would contribute to marketing literature by illuminating different consequences of numerical markers on consumers' inferences and behavior, with an emphasis on integrating prior distinct work under a common theoretical umbrella.

The conference is partially supported by an ACR conference grant.

Conference Details

The conference will start with a welcome dinner on Friday, April 21 and end late Saturday afternoon. We will have one track of 20-minute presentations and a round table.  Ph.D. students will have the opportunity to showcase their research in a poster session after lunch. To present at the conference, please submit a one-page abstract of your work (at the advanced data collection or working paper stage) to by Feb. 1, 2017. Notifications will be sent out on Feb. 20.

Conference Registration

The registration fee is $75. The fee covers the dinner on Friday and the breakfast and lunch on Saturday. Registration will be open until March 20 or until we reach the intended number of attendees for the conference (25). 

Ph.D. students can apply for financial support (covering registration fee and hotel stay). To be considered, please send a one-page letter explaining how your research interests are aligned with the theme of the conference and your CV to by Feb. 1, 2017.

Conference Accommodations and Travel

Make reservationa at Hilton Columbia Center Hotel ($134 a night under the group name "Numerical Markers Conference"). Participants can fly into Columbia directly (CAE) or to Charlotte (CLT), the closest international airport (which is 94 miles away).

For inquiries regarding the program and registration, please contact