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School of Music


SAVVY Musician in Action

Elevator Pitch

Scholarship applicants are required to submit an elevator pitch video. Tuition participants are encouraged to do this and will receive a $100 coupon in exchange. Making a video helps prepare you for the SAVVY experience.

Your video (75-second maximum) should include:

  • Personal introduction (15 seconds max) Your name, where you're from, what you do
  • Pitch (60 seconds max) Propose a new, innovative arts-based initiative, business or venture with potential to generate income and impact.

What is an elevator pitch?

An elevator pitch is a succinct presentation about your idea. Having a good pitch is invaluable when encountering an important person who can help you succeed (funder, presenter, manager, partner, fan, etc.).

What should I pitch?

Your concept doesn't have to conform to a regular business model. Concept ideas are wide open; we are looking for any kind of interesting, viable, meaningful idea related to the arts.

The best concepts are often related to your interests, so consider pitching something you might actually want to pursue in the future. Or go in the opposite direction and suggest something wacky that stretches the limits of what is possible on planet earth.

Proposed businesses may be for-profit or non-profit, and can relate to education, entertainment, technology, merchandising, social entrepreneurship or any other sector. Feel free to suggest nontraditional ventures; we encourage it. Possibilities include, but are not limited to:

  • Community engagement
  • Corporate events
  • Educational initiatives
  • Ensembles/bands
  • Arts intersections (where the arts meet healthcare, business, social justice, etc.)
  • Performance venues
  • Presenting organizations
  • Private teaching schools
  • Products
  • Social impact
  • Summer camps
  • Website/software/apps
  • Workshops

Please note: existing businesses are not allowed. At SAVVY, teams focus on new concepts, though they may be peripherally related to pre-existing endeavors.

What makes a great elevator pitch?

Some good links describing elevator pitches are here and here and here. Do a YouTube search for "elevator pitch" to watch a large variety of approaches and qualities.

For SAVVY, the best pitch includes:

  • The name of your proposed concept
  • A concise, clear description of what it is
  • The problem you are trying to solve
  • What makes your concept different
  • Why people will care

... all of this in just 60-seconds. Good luck!

What else should I know about the video?

Here are some tips:

  • Scholarship applicants will need to submit a YouTube video.
  • Tuition participants will be contacted with submission instructions.
  • We understand that some applicants are more comfortable with technology than others. Both low- and high-production values are welcome. Videos taken on your phone are absolutely permissible. 
  • We love props, B-roll footage, and other fun things, but they are not required.
  • Do not add a musical score to your video.
  • Your YouTube video can be private (accessible only with a link) or public access – that's up to you. All we need is the web address.
  • Enjoy the process!