UofSC staff, students win creative awards

Posted on: 2/28/2014; Updated on: 2/28/2014

The University of South Carolina Division of Communications, along with staff and students around campus, were recognized for their creative endeavors by the American Advertising Federation.

Eight awards were presented to students, including those in Student Media, the Honors College, School of Music and Athletics. Local winners advance to regional competitions and those winners advance to the national level. The university was recognized by the Midlands chapter and will move onto the regional competition.

Brochure (4-color) 

  • Gold ADDY Award: Division of Communications, 2013 Breakthrough Rising Stars

Magazine design 

  • Silver ADDY Award: Division of Communications, Carolinian Winter 2014

Websites, Consumer — Services

  • Silver ADDY Award: Division of Communications, sc.edu

Elements of Advertising — Responsive Design

  • Silver ADDY Award: Division of Communications, sc.edu

Best of the ADDYs

  • Student Best of Show award: Lauren Leadmon, a student at the University of South Carolina for Garnet & Black magazine: The Low Down on Hooking Up in College

Collateral Material: Poster — Poster, Single

  • Student Gold ADDY Award: Chris Sim, University of South Carolina, WUSC Presents: Hip Hop

Collateral Material: Publication Design (Magazine or Book) — Cover

  • Student Silver ADDY Award: Stephanie Pope, University of South Carolina, Garnet & Black Spring 2013 Cover

Collateral Materials: Publication Design (Magazine or Book) — Editorial Spread or Feature

  • Student Gold ADDY Award: Lauren Leadmon, University of South Carolina, Garnet & Black magazine: The Low Down on Hooking Up in College

Nontraditional Advertising: Single

  • Student Silver ADDY Award: Kay Stogner, University of South Carolina, Carolina Productions Calendar

Elements of Advertising: Visual — Illustration, Campaign

  • Student Gold ADDY Award: Jeremy Darby, University of South Carolina, Helen Hill Media Education Center Logo & Elements 

Elements of Advertising: Visual — Cinematography

  • Student Silver ADDY Award: Alex Grosse, University of South Carolina, G&B Style: Winter 2013 Video

  • Student Gold ADDY Award: Tucker Prescott, University of South Carolina, G&B Style: Summer Behind the Scenes 2013

Websites, Consumer — Services

  • Silver ADDY Award: Cyberwoven, South Carolina Honors College responsive website

Video — Branded Content, More Than 60 Seconds

  • Gold ADDY Award: Mad Monkey, “Playing” for the University of South Carolina School of Music

Elements of Advertising: Visual — Photography, Campaign

  • Silver ADDY Award: James Quantz Jr Photography, “University of South Carolina Athletics” for University of South Carolina Athletic Department

The university also won five awards from the Counsel for Advancement and Support of Education in the Southeastern district. The university competed against schools from across the region, including Auburn University and the University of Central Florida. Specifically, the university was recognized for its recruitment series – a compilation of incoming freshman, Honors College and financial aid packets and information.

CASE District III

  • Special Merit Award in the category of Writing, Publications Writing, for Freshman View Book

  • Award of Excellence in the category of Print and Digital Publications, Magazine/Tabloid Improvement III, for Carolinian

  • Award of Excellence in the category of Print and Digital Publications, Magazine III, for Carolinian

  • Award of Excellence in the category of Print and Digital Publications, Recruitment Publication, for Freshman View Book

  • Award of Excellence in the category of Print and Digital Publications, Recruitment Publication Series, for 2013-2014 Recruitment Series


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