During the presentation, Flagship Communications, a student team, will present facts and statistics on cheating at USC as well as research from other colleges. The team also will present and demonstrate some of the latest cheating tools and detectors.

“Being a student gives us an inside view of the latest methods of cheating and how they could be prevented,” said Rebecca Dulin, a team member.

Flagship Communications is one of three USC teams competing in the Public Relations Student Society of America’s (PRSSA) Bateman competition. The faculty instructional development seminar is part of the student’s public relations campaign for the Bateman competition.

The competition started two months ago, and since then, the members of Flagship Communications have been working towards the overall goal of promoting academic integrity. When they complete their campaign, the team will compete with other colleges and universities around the country for a national championship.

USC’s teams placed first and third in the nation in 2004, placed first in 2002, and received honorable mentions in 2003 and 2002. Past case studies include Visa, Contiki Holidays, Ferrero U.S.A. Inc., and Ford Motor Credit Company.

Founded in 1968 by the Public Relations Society of America, the PRSSA is an organization that serves the public relations profession by assisting the development of highly qualified, well-prepared professionals. Members of PRSSA are provided access to professional development opportunities with members of the PRSA as well as other public relations practitioners. Currently, PRSSA has more than 8,000 members in 248 chapters on college campuses across the country.

The Bateman Case Study Competition is a national public relations competition for college students. Established by the PRSSA, the competition gives college students the opportunity to work in teams to develop and execute complete public relations campaigns.

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