USC ad team takes second in regional competition

USC students placed second in the National Student Advertising Competition (NSAC) regionals April 22 in Charlotte.

Teams from seven major universities presented their advertising campaigns to a panel of professional judges. The University of Virginia took first place by 2 points, the narrowest of margins in this type of competition.

The USC students created a campaign for "Postal Vault," a security mailbox product designed to protect against mail theft. Such crimes have led to concerns about identity theft in many parts of the country.

Members of the South Carolina team were: Kelly Cheung, Anne Davidson, Kristen Dunleavy, Kathleen Gillooly, Tyler Jeffrey, Bryan Kennedy, Natabia McNeal, Kathryn Moler, Sarah Price, Karin Schmidt, Sarah Thomas, and Catherine Williams.

"The judges felt our students made a superior presentation and displayed an impressive grasp of integrated marketing communication," said USC team advisor Daniel A. Stout.

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