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The USC School of Journalism and Mass Communications will host a Super Bowl Ad Symposium Jan. 26-27 and its fourth annual Super Bowl ad poll in conjunction with the upcoming Super Bowl game, which will be played on Feb. 4.
The Ad Bowl Symposium, a research meeting that will be held at the journalism school's Newsplex on Jan. 26-27, will feature faculty and doctoral students from universities as far away as Egypt presenting papers on the impact of Super Bowl advertising. Several USC faculty members also will be presenting papers. The agenda is posted at www.jour.sc.edu/superbowl/.
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| Bonnie Drewniany |
The Super Bowl ad poll has three components. Students in associate professor Bonnie Drewniany's Super Bowl Commercials honors class will meet at the Newsplex on Super Bowl Sunday to choose the best commercial, based on persuasiveness, likeability, and brand identification.
Alumni and friends of USC will be invited to vote online on a link from the school's Web site. Creators of the winning commercial will be invited to campus to receive the fourth annual Cocky Award during the College of Mass Communications and Information Studies' annual I-Comm Week April 16-20.
For more information about the journalism school's previous ad polls, go to www.jour.sc.edu/news/isite/06superbowl/
index.html.
Drewniany can be reached at 7-6093.
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