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Communications and Public Affairs

University Logos and Marks

Show University of South Carolina pride by using our unique logos.

At the University of South Carolina, we use four primary marks.

  • Academic Logo

    The Academic Logo

    The palmetto tree logo represents Columbia campus and the entire university system.

  • Tailfeathers

    The Tail Feathers

    The tail feathers can be used in conjunction with the academic logo to convey Gamecock spirit and community.

  • Grid Placeholder


    The official mark of the University. Restricted to board use only.

  • Spirit Marks

    The Athletic Logo

    The Block C Gamecock logo, our primary athletic mark, and other spirit logos, can only be used with approval. For details about permission and rights acquisition, visit the Office of Trademarks and Licensing.


No New Logos

Do not re-create or modify official logos or try to create new versions. Additional logos are not permitted.


Treat Yourself

Other campus entities are encouraged to use typeset treatments to identify themselves within the university brand and visual identity guidelines.

Pro Tip

Go Digital

Official university logos are available as electronic files usable in most popular programs such as InDesign, Microsoft Word and PowerPoint.