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Communications and Public Affairs

Brand Platform

In the brand platform, the elements of the brand strategy come together in a set of helpful guidelines and tools that define the look and feel of university communications. It’s a conceptual framework that makes it easy to understand and communicate who we are, why we exist and what we stand for.

The brand platform has a wide range of resources to help you not only communicate clearly and effectively, but build enduring connections with our many audiences. Use the platform as a foundation for communications. It'll help you develop communications that articulate the university's unique identity and point of view in a manner that's both relevant and personal.


Brand In Action 


brand training

Brand Training

Take a deep dive in our refreshed brand identity. Our brand training teaches you how to create compelling South Carolina communications from strategy to social media.