Skip to Content

Communications and Marketing

Web Style Guide

The University of South Carolina website is a reflection of the state's flagship university. Here's how we create an exceptional experience online.

Consistent Online Content

Consistency is vital across all areas of the domain. More than just in terms of visual design, the content, architecture, organization, voice and tone must ring true and fulfill the promises and ideals of the University of South Carolina brand. 

This style guide defines the standards for the visual design to reinforce the brand of the University of South Carolina and helps you get the most impact from the coordinated series of page types and visual elements. 

Make It Accessible

All digital content must be fully accessible. Visit the university's Guides & Tutorials to make your content inclusive. 

Creating Digital Content

There are multiple considerations when creating university websites.

Challenge the conventional. Create the exceptional. No Limits.