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Communications and Public Affairs

Graphic Elements

The brand includes a family of graphic elements that can be used to create energy and depth in your designs. 

You can use one, two or more graphic elements to help you present information in ways that engage your audiences. As you work with the elements in your designs, always evaluate the layout as a whole to ensure it isn't so busy that it detracts from the intended purpose of your design.

Best practice

Using Elements in Designs

If you've used multiple elements in your design and it feels or looks busy to you, trust your instincts. Remove an element (or two) that isn't integral to communicating your message.


Graphic Elements

  • pattern example


    Add depth using a flexible pattern family that represents the welcoming nature of South Carolina and pays homage to the palmetto tree. 

  • frame example


    Use this suite of pre-built rectangular or oval frames to create borders or draw attention to photographs or callout text.

  • ornaments example


    This family of accent graphics has a range of elements that can be used to enhance your layout or copy.

  • stamp example


    Place pre-built graphic stamps to emphasize key messages such as points of pride or statistics visually, or as a watermark or layering element.

  • icon example


    Access an ever-growing set of small, spot graphics to illustrate common and specific university- or campus-related objects.

  • Infographic Example


    Learn different ways to customize and produce infographics that support your designs.

  • tailfeathers example


    Convey lively Gamecock spirit or an athletics program connection with the beloved tailfeathers graphic element.


Challenge the conventional. Create the exceptional. No Limits.