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Communications and Marketing

Accessible Message Map

This is a digitally accessible version of the Message Map for those navigating our site with assistive technology. The same information is found on the Messaging page.

What is the Message Map?

The Message Map is an internal tool to help communicators develop written and verbal content, functioning as a haven for the big ideas our messages should center around. It showcases specific attributes of the university story and the benefits those attributes create while providing enough flexibility to grow with the university. While the exact words in the Message Map should not be replicated in other communications, individual words may be used to guide the creation of related content.


Core Value Proposition

UofSC is a home for individuals who challenge themselves and each other to go beyond what is expected so that collectively, we are a force multiplier in advancing the world.


We offer a home for people who like to set the bar high.

Academic & Research Excellence

We strive to create innovative models of learning and research that uphold the highest standard by offering:

  • A comprehensive, top-tier research institution
  • Opportunities for self-directed curriculum
  • A broad range of study-abroad programs
  • A hub for immersive research in a collaborative setting
Superior Student Experience

Our community is united by a welcoming and intellectually stimulating student experience with:

  • Abundant opportunities for experimental learning and service
  • Unmatched student affairs support
  • A rich tradition of Southern charm and civility
Economic & Social Impact

We drive entrepreneurship and visionary leadership in a thriving capital city, surrounded by opportunities for:

  • Partnerships with leading companies who invested in the university's talent and expertise
  • Cross-disciplinary collaborations to solve societal challenges
  • Collaboration between the university community and state leaders



The home we provide creates a collective force for positive change.

Personal Purpose

We aim to develop critical thinkers who create knowledge to drive innovation and positive change with:

  • Expansive individual growth and development
  • The confidence and motivation to be a self-directed contributor
  • Mastery of creative thought and expression
Communal Purpose

Our community is a lifelong family bound by a fierce loyalty to those who came before and those to follow, possessing:

  • Ethical and determined leadership
  • Dedication to service before self
  • Inclusion in a global alumni network
  • Enthusiastic pride as a Gamecock in the spirited SEC
Societal Purpose

We serve as an economic and social engine for our city, state and beyond by:

  • Enriching the quality of life in our state
  • Advancing social, cultural and political understanding
  • Adapting to changing circumstances
  • Maintaining a commitment to social equity and civil discourse

Challenge the conventional. Create the exceptional. No Limits.