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Education Abroad Office

Sales and Marketing in Spain

Area: Global Classroom
Location: Barelona and Madrid
Country: Spain
Term: Spring Break
Faculty and Staff: Christopher Pardi

*Students must speak with the DMSB Office of International Activities first before completing an application through the Education Abroad Office.*

Course: MKTG 451S

Dates: 03/02/2024-03/9/2024

Program Contact: studyabroad@moore.sc.edu

Program Description:

This course will help students to create sales and marketing plans and presentations in the global marketplace. The particular focus will be on Spain’s business and cultural nuances that lead to adaptations of global plans to the local markets. Students will learn to create persuasive sales and marketing presentations with a focus on creating value for business partners by aligning your marketing or sales proposal with their business goals. Concepts covered will include the five-step sales process (CASHU), Starting with The Why, Storytelling in presentations, The Power of Three, Presentation Skills, Negotiation, and adapting marketing plans to local markets.

Application Deadline: December 1


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