Theories of Mass Communications

We will examine what effects mass media have on society as well as their audiences, and how they have such effects. Because of the broad nature of the topic, class lectures will be interdisciplinary, drawing upon a variety of concepts not only from communication science but also from political science, sociology, and social psychology.

Learning Outcomes

After successful completion of this course, students will be able to:

• Have a good understanding of the wide-ranging literature on mass communication theories.
• Think critically about the role of mass media in society, linking their critical views to understanding today’s social and political landscapes.
• Explain scientific frameworks and concepts for mass communication effects.
• Apply principles of mass communication theories to journalism and strategic communication practices.
• Evaluate the role of mass media in shaping democracy.